Title: Describe the connection between revenue management and sales.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Conducting Sales

Description should include the definition of revenue management and include the core concepts of

- forecasting
- pricing strategies
- inventory management.

Teacher Resource:

What is revenue management?, ODYFOLIO

Process/Skill Questions:

- What is yield management, and what is the relationship between yield management and revenue management?
- How does one determine pricing structure?
- What is low season? What is high season? How does one capitalize on the seasonality of the location?
- What is meant by the right guest at the right time? The right price at the right length of stay?
- What is meant by not all business is good business?