Title: Analyze the effect of business ethics for a sales and marketing department.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Understanding the Financial Implications of Marketing and Sales

Analysis should include

- giving inventory away
- providing service guarantees
- discounting
- managing and responding to reviews and feedback.

Process/Skill Questions:

- What is a reasonable complimentary policy?
- When should one complement one’s product?
- What is return on investment (ROI)?
- How does a company’s code of ethics influence the practices of the sales and marketing department?
- What are the advantages and disadvantages of giving inventory away?