Title: Identify additional opportunities for revenue.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Conducting Sales

Identification should include

- upselling
- cross-selling
- providing services (e.g., room service, delivery of rental car, delivery of luggage)
- using customer relationship management (CRM) software to personalize service.

Process/Skill Questions:

- What is the goal of revenue management?
- What effect does cross selling have on increasing revenue?
- What are the differences between upselling and cross-selling?