Title: Demonstrate the selling process.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Conducting Sales

Demonstration should include

- researching the customers’ needs
- preparing a product
- explaining and demonstrating a product’s features and benefits (i.e., making a pitch)
- explaining the importance of a product
- soliciting feedback from peers
- closing the sale
- following up until the sale is complete.

Process/Skill Questions:

- What is feature/benefit selling in terms of travel and tourism?
- What preparation is needed before presenting the features of a travel and tourism product?
- When is the appropriate time to present a product to a client?
- Why is feedback needed when presenting features in the selling process?