Title: Identify a multi-generational sales strategy.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Conducting Sales

Identification should include

- audience profile
- a marketing plan that attracts multigenerational segments (e.g., print, digital, social media)
- knowledge of the competitors’ resources.

Process/Skill Questions:

- Why is it important to know all audiences for sales with targeting multigenerations?
- What types of media attract baby boomers? Why?
- What effect can word-of-mouth advertising have on a business?
- What are some ways referral systems can increase profits?
- What purpose can newsletters serve in a sales strategy?