Title: Explain the purpose of market research in the travel and tourism industry.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Conducting Market Research to Identify Opportunities in the Travel, Tourism, and Destination Marketing Industry

Explanation should include a definition of market research, types of market research, and also include the purpose of the following data collection methods:

- Primary v. Secondary
- Qualitative vs. Quantitative
- Sales forecasting
- Test marketing
- Competition analysis
- Technology trends

Teacher Resource:

Market Research vs. Market Analysis: Understanding the Difference, Quid

Process/Skill Questions:

- What value does market research bring to the travel and tourism industry?
- What are the steps in the market research process?
- Which steps of the market research process are most expensive to perform, and which are most cost effective?
- How have online tools improved the market research process?
- How does market research affect travel and tourism employees and customers?