Title: Present a travel and tourism marketing plan.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Conducting Market Research to Identify Opportunities in the Travel, Tourism, and Destination Marketing Industry

Presentation should include

- examples of credible resources used in research
- the demonstration of good communication skills
- the production and use of engaging visuals
- the ability to field questions.

Process/Skill Questions:

- Where are credible resources found?
- What technologies are available to create engaging visuals?
- What enables a presenter to field relevant questions?
- What unique feature/attraction make your destination/product appealing?
- How does your plan stand out from competitors?
- What is the primary goal of your marketing plan (e.g., increase bookings, brand awareness, seasonal promotion, new product launch)?