Title: Identify the basic elements of a marketing plan.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Relating Sales and Marketing to Travel, Tourism, and Destination Marketing

Identification should include

- executive summary
- situation analysis
- goals and objectives
- marketing strategies
- implementation
- evaluation and control
- appendix.

Process/Skill Questions:

- Why is a marketing plan important in the travel and tourism industry?
- What role does the executive summary play in a marketing plan?
- What role does the situation analysis play in the marketing planning process?
- What are goals? What are objectives? How should objectives be written?
- How are marketing strategies developed to determine and target a selected audience?
- Why are an evaluation and an appendix important elements of a marketing plan?