Title: Revise a positioning statement based on research.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Conducting Market Research to Identify Opportunities in the Travel, Tourism, and Destination Marketing Industry

Revision should include any changes to product, place, price, promotion, and target market, based on new information derived from market research.

Process/Skill Questions:

- Why is it important to use research as the basis for revisions to a positioning statement?
- What are some potential consequences of revising positioning statements based on feelings, guesses, or hunches?
- How can economic conditions affect positioning strategies?