Title: (Optional) Develop a plan for lighting and signage.
Course: Fashion Marketing, Advanced (12153-II) > Section: Developing Visual Merchandise and Store Presentation

Development should include display windows and the selling floor.

Process/Skill Questions:

- Why does lighting play an important role in the visual display of fashion products?
- What are the primary uses of permanent signs in fashion marketing businesses? Where would they generally be located?
- What are four types of lighting commonly used in displays? Where would each be best placed? Why?
- How often should the lighting and signage plan be changed?
- Why is signage placement important to the visual display?