Title: Explain key factors in building a clientele.
Course: Fashion Marketing, Advanced (12153-II) > Section: Selling the Product

Explanation should include

- importance of customer loyalty
- use of customer relationship management (CRM) tools
- sales techniques.

Process/Skill Questions:

- What after-sales activities are important in maintaining and building a clientele?
- What are the advantages of building a client database?
- What sales techniques can be used to build customer loyalty?
- Why does it cost less to retain a customer than to obtain a new one?
- How does one build a client list?