Title: Gather information that can be used to make a sale.
Course: Fashion Marketing, Advanced (12153-II) > Section: Selling the Product

Gathering information should include asking a client/customer general questions about use and experience with goods or services, then asking specific questions to determine their needs.

Process/Skill Questions:

- Why should objections be addressed promptly?
- Why might a salesperson probe for information in a sales situation? When is it appropriate?
- How can body language affect a sales presentation?
- What questions will capture the customer’s attention in a sales situation?