Title: Describe the economic effects of counterfeits and knock-offs in the fashion industry.
Course: Fashion Marketing, Advanced (12153-II) > Section: Exploring Entrepreneurship

Description should include

- brand protection
- licensing
- trademark
- intellectual property
- trade dress.

Process/Skill Questions:

- How important is a logo to establishing a brand?
- How do logos and labels differentiate a company's products from those of its competitors?
- What are the three main types of intellectual property?