Title: Explain why personal data is valuable to both an individual and to organizations (e.g., governments, businesses) that collect it, analyze it, and make decisions based on it.
Course: Cybersecurity Fundamentals (10302-I) > Section: Exploring Data Privacy

Explanation should include

- defining big data and data mining
- identifying where and how big data are stored and by whom
- identifying how big data are used
- explaining useful data that identifies and tracks individuals
- predicting how organizations customize communication with their target market based on an individual’s digital footprint.

Teacher Resource:

CYBER.ORG, Cyber Business Module: You are the Data