Title: Explain key factors in building and retaining a clientele.
Course: Entrepreneurship Infusion Unit > Section: Developing Sales and Customer Service Skills

Explanation should include the factors that contribute to building and retaining a clientele, including

- word-of-mouth recommendations
- permission marketing (i.e., developing relationships to generate future business)
- conveying authenticity and passion
- reputation
- product quality
- personal customer service
- sales follow-up.

Process/Skill Questions:

- What are the advantages of building a client list? What resources are available for building a client list?
- Why does it cost less to retain a customer than to obtain a new one?
- What sales techniques can be used to retain customers?
- What technologies exist to help businesses reach new customers?