Title: Create a sales presentation to buyers.
Course: Fashion Marketing, Advanced (12153-II) > Section: Selling the Product

Creation includes

- understanding the target market (wholesale)
- the rational nature of business buying motives
- features and benefits of the product
- marketplace trends.

Process/Skill Questions:

- Why is knowing the target market important in the preparation of a sales presentation?
- What are the steps in a sales presentation? Why is each important?
- What effect has technology had on the buying motives of businesses?
- What factors do businesses consider when making a purchase?
- How does one convince a business to buy/carry a fashion line?