Investigation should include success factors such as experience, planning, timing, capital, education, and hard work, and common failures such as consumer bias, lack of capital, and lack of exposure.
Process/Skill Questions:
- What are the main reasons a business might fail?
- How can a business adapt quickly to trends or changes in customer buying behavior?
- How can a company use social media to handle customer complaints?
- How can role models be important to entrepreneurial success?
- How can a business counteract negative online reviews?