Title: Describe customer relationship-building techniques.
Course: Fashion Marketing, Advanced (12153-II) > Section: Selling the Product

Description should include follow-up strategies, such as

- ensuring customer satisfaction
- determining additional needs/wants
- ensuring delivery
- suggesting additional and related merchandise
- using post-sale communications.

Process/Skill Questions:

- What is a customer relationship-building technique?
- How does nonverbal communication affect relationships with customers?
- What is meant by active listening?
- How does using follow-up techniques facilitate future sales?