Title: (Optional) Explain sales performance indicators.
Course: Fashion Marketing, Advanced (12153-II) > Section: Analyzing the Buying Process

Explanation should include indicators such as

- sell through
- stock turnover
- sales per square foot
- sales per linear foot
- gross margin
- this year/last year percentages.

Process/Skill Questions:

- What are key performance indicators (KPI)?
- Which KPI evaluate an individual’s sales performance? Help monitor a store's performance?
- Why should retailers compare this year's (TY) to last year's (LY) sales performance?
- How can LY sales help plan future merchandise selections?