Title: Analyze market research findings.
Course: Fashion Marketing, Advanced (12153-II) > Section: Performing Market Research

Analysis should include evaluating and sorting collected data, then using statistical analysis to identify meaningful patterns and trends that point to how well a good or service will sell.

Analysis should include a presentation of market research findings, as well as an application of those findings.

Process/Skill Questions:

- What data collection method is considered most valid in analyzing data?
- How do businesses benefit from market research?
- Why should market research data be well organized?
- How might market research data be used by the fashion retailer?
- What is a management information system (MIS)? What is its role in market research?