Title: Plan a fashion show or retail event.
Course: Fashion Marketing, Advanced (12153-II) > Section: Planning a Promotional Event

Planning should include forming the idea for, organizing, and marketing a fashion show or retail event.

Process/Skill Questions:

- What security precautions should be implemented for a fashion show or retail event?
- How will merchandise be selected and picked up?
- How will merchandise be stored and cared for during the show or event?
- What role will music and choreography play in the production? How will these decisions be made?
- What type of commentary will be used during the show or event? Who will facilitate commentary?