Title: Research types and effectiveness of promotional events for the fashion industry.
Course: Fashion Marketing, Advanced (12153-II) > Section: Planning a Promotional Event

Research should include evaluating the effectiveness of the following types of promotional events:

- Sales
- Fashion shows
- Trunk shows
- Internet-only promotions
- Social media promotions
- Customer loyalty programs
- Pop-ups
- Sales promotions (e.g., buy-one-get-one [BOGO], gift with purchase [GWP], purchase with purchase [PWP], coupons)

Process/Skill Questions:

- What is the purpose of a promotion?
- How do customers respond to coupons, BOGO offers, GWP offers, and PWP offers?
- What are the advantages of promoting a store through a fashion show vs. other methods?
- How can the effectiveness of a promotional event be evaluated?
- What is the purpose of a fashion show?