Title: Identify fashion market trends.
Course: Fashion Marketing, Advanced (12153-II) > Section: Exploring Trends

Identification should include current trends in the industry, such as

- fast fashion
- niche marketing
- fiber technology
- economy
- trade issues
- scientific advances
- environmental issues
- globalization
- non-store retailing (e.g., Internet, catalogs)
- eco-friendly fashion (i.e., green marketing).

Process/Skill Questions:

- How has non-store retailing affected brick-and-mortar stores?
- What are recent fashion fads that were not to your liking?
- How has the U.S. economy influenced fashion trends?
- What scientific advances have influenced fashion forecasting?
- What has created the need for fast fashion, and how does it affect the industry?