Title: Describe assortment planning.
Course: Fashion Marketing, Advanced (12153-II) > Section: Analyzing the Buying Process

Description should address the process of deciding whether a product should be purchased. The assortment plan is driven by

- target market wants/needs
- open-to-buy budget
- cost and retail price of merchandise
- fashion trends
- industry trends
- regionalized buying.

Process/Skill Questions:

- What is floor-ready merchandise? How is it beneficial to stores?
- What factors influence a buyer to select a product to sell?
- What are the consequences of poor product selection?
- How does the discovery of a new product line affect the business's bottom line?
- How do channels of distribution affect the buying decision?
- What is MSRP?