Writing should follow the format of the PSA, including
• adhering to industry-accepted guidelines
• creating an awareness for a social issue
• limiting video duration to approximately 30 seconds
• submitting a detailed storyboard, including a shot list.
Process/Skill Questions:
• Why do media companies provide PSAs?
• What is the most effective method of conveying the PSA message?
• How do media companies select their PSA topics?
• How can tone of voice, body language, music, and editing affect the quality of the PSA?