Writing should follow the format of the PSA, including
•    adhering to industry-accepted guidelines
•    creating an awareness for a social issue
•    limiting video duration to approximately 30 seconds
•    submitting a detailed storyboard, including a shot list.

Process/Skill Questions:

•    Why do media companies provide PSAs?
•    What is the most effective method of conveying the PSA message?
•    How do media companies select their PSA topics?
•    How can tone of voice, body language, music, and editing affect the quality of the PSA?