Creation of a proposal should include
•    conceptualization
•    analysis of the target audience, media outlet, and likely screen size (i.e., output/display) 
•    talent and their roles
•    the estimated scope of the project
•    materials needed (e.g., props, wardrobe, equipment).

Process/Skill Questions:

•    What is the purpose of a treatment?
•    What are the components of a production proposal?
•    What makes an effective production proposal?
•    What costs are associated with the talent required for the project?