Writing should follow the commercial storyboard and script format, including
• adhering to industry-accepted guidelines for effectiveness
• persuading the audience or promoting a product or service
• submitting a detailed storyboard, including a shot list and materials list.
Process/Skill Questions:
• How is a commercial funded?
• Why are advertisements important to broadcast companies?
• What rights do broadcast companies have to deny or restrict an advertiser’s airtime?
• How does the writer determine the most effective concept for a commercial?