Description should include
- past, current, and emerging marketing trends
- trends in product development, promotion, pricing, and distribution
- the effects of forces such as social and demographic evolution, technological advances, and emerging economies on marketing trends.
Process/Skill Questions:
- How does technology affect the way companies market their products?
- What effects do emerging economies have on distribution?
- How do changing demographics affect product development?
- How do economic conditions affect trends in marketing and business?
- What are two important trends facing marketers today? How can marketers use these trends to their benefit?