Title: Identify the types of selling and the tools used for each.
Course: Marketing (12164) > Section: Selling Products and Services

Identification should include

- business-to-business (B2B) selling – uses canvassing, personal contact, and other methods
- retail selling – uses packaging, display, and personnel
- direct selling – uses direct mail, catalogs, e-commerce, and email and text alerts.

Process/Skill Questions:

- What role does display play in retail selling?
- How can businesses combine retail and direct selling?
- What is prospecting? What techniques can be used to accomplish it?
- What is a sales quota? Why are sales quotas important?
- What are some legal and ethical issues that could arise during the selling process?
- What tools are needed by the salesperson for B2B selling? For retail selling? For direct selling?