Title: Evaluate multilevel marketing opportunities.
Course: Marketing (12164) > Section: Understanding Economics in Organizations

Evaluation should include

- defining multilevel marketing (MLM)
- citing examples of MLM
- explaining when it is appropriate or inappropriate to approach someone for an MLM opportunity.

Process/Skill Questions:

- Where have you encountered multilevel marketing in your life?
- How effective is MLM as a marketing channel?
- What are examples of people one should not approach for a MLM opportunity?
- What are some examples of MLM?