Title: Analyze the effects of technology on marketing. .
Course: Marketing (12164) > Section: Examining Technology in Marketing

Analysis should include

- e-commerce (globalization of the marketplace)
- consumer advantages (e.g., a wide selection of products and prices, information resources) and disadvantages (e.g., privacy concerns, information overload, identity theft)
- business advantages (e.g., a wider customer base) and disadvantages (e.g., the need for ongoing technological expertise, intellectual property rights issues, negative online reviews)
- the effects of technology on marketing (e.g., additional avenues for promotion, services, and sales; information about the business and products; mobile; interactive).

Process/Skill Questions:

- What recent technological advances have affected marketing?
- How has technology improved customer service and business operations?
- How has e-commerce changed the marketing process?
- How do technological advances help the consumer?
- How can marketers respond to consumers increasingly ignoring mass emails?
- When are computer-assisted transactions and programmable decision-making not suitable for customers?
- What are the implications of increased technology on marketing budgets?