Preparation should focus on an advertisement to be used in broadcast, electronic, or print media and should demonstrate knowledge of product, place, price, and promotion. It may include
- copy
- illustration
- identification (e.g., logo, tagline, website, address, toll-free number)
- headline
- color
- sound
- motion.
Process/Skill Questions:
- What problems could arise from not proofreading an advertisement?
- How can color and white space be used effectively in a print advertisement?
- How do the elements of a broadcast advertisement differ from those of a print advertisement? From those of online advertising?
- How effective are outdoor advertisements?