Title: Determine the competition for a selected product or service.
Course: Marketing (12164) > Section: Understanding Product/Service Positioning

Determination should include

- considering all types of competition, both direct and indirect, for a selected product or service
- using various resources and/or research methods (e.g., Internet, trade journals, magazines, catalogs) to determine the competition.

Process/Skill Questions:

- Why is competition good for the consumer?
- Why is market share important?
- How can location affect how franchises position themselves?
- How has emerging technology affected how a business positions itself?
- Why is it important for businesses to continually monitor their direct competitors?