Title: (Optional) Determine the promotional mix for an existing product or service.
Course: Marketing (12164) > Section: Promoting Products and Services

Determination should include

- advertising
- sales promotion
- direct marketing
- publicity/public relations
- personal selling.

Process/Skill Questions:

- What resources could be used to identify the promotional mix of an existing product?
- What are the differences between product and institutional promotion?
- Which of the elements are emphasized in the promotional mix for the selected product or service? Why?