Title: (Optional) Describe the channels of distribution.
Course: Marketing (12164) > Section: Examining Channel Management

Description should include

- direct and indirect channels
- channel intermediaries (e.g., wholesalers, retailers, and agents) and their functions
- identification of the most commonly used channels for consumer and industrial products.

Process/Skill Questions:

- How does the distribution channel affect price?
- What is omnichannel distribution?
- Why are intermediaries used in distribution?
- How can a product be classified as both a consumer and an industrial product?
- What factors dictate which channel of distribution is used?
- Why is it important to understand the legalities of a product’s distribution?