Title: (Optional) Prepare an advertisement that encompasses knowledge of the marketing mix.
Course: Marketing (12164) > Section: Promoting Products and Services

Preparation should focus on an advertisement to be used in broadcast, electronic, or print media and should demonstrate knowledge of product, place, price, and promotion. It may include

- copy
- illustration
- identification (e.g., logo, tagline, website, address, toll-free number)
- headline
- color
- sound
- motion.

Process/Skill Questions:

- What problems could arise from not proofreading an advertisement?
- How can color and white space be used effectively in a print advertisement?
- How do the elements of a broadcast advertisement differ from those of a print advertisement? From those of online advertising?
- How effective are outdoor advertisements?