Title: (Optional) Trace the channels of distribution for a selected product/service.
Course: Marketing (12164) > Section: Examining Channel Management

Tracing should include the identification of the stages that make up the path from the producer to the consumer, which can vary depending on the final user.

Process/Skill Questions:

- How is the distribution channel for consumer products and services different from that used for industrial products and services? What is an example path for each?
- What types of products and services would be appropriate for each channel?
- How do international and domestic distribution differ?
- Why is it important that all aspects of distribution work together?
- What external factors might affect the channels?