Title: Review the components of a marketing process/cycle.
Course: Marketing (12164) > Section: Examining Marketing and Business

Review should include the steps of the cycle:

- Engage
- Attract/acquire
- Convert
- Retain/service
- Determine the need
- Satisfy the need

Process/Skill Questions:

- Who is involved in marketing? What role does each party play?
- What is the goal of the marketing process? How can one determine whether the goal was achieved?
- What are some situations in which marketing exchanges take place?
- How has marketing influenced your purchasing behavior?