Title: Compare the types of technology used to market goods and services.
Course: Marketing (12164) > Section: Promoting Products and Services

Comparison should assess the effectiveness and reach of user- and business-generated content through

- social media (e.g., Facebook, Twitter, Instagram, Snapchat, TikTok, Google Business, online reviews, YouTube, blogs)
- location-based marketing (e.g., geotargeting, geofencing)
- viral marketing
- electronic kiosks and billboards
- traditional broadcast media.

Process/Skill Questions:

- How are marketers using social media to reach their target markets?
- How can marketers combine existing and emerging technologies to market goods and services?
- What types of technologies should no longer be considered? Why?
- What factors should influence what technologies brands decide to use in their promotional plan?
- What are the advantages and disadvantages to using each type of technology?
- What are some situations where more traditional marketing should be used instead of emerging technologies?