Title: Explain positioning and its relationship to target market.
Course: Marketing (12164) > Section: Understanding Product/Service Positioning

Explanation should include the following concepts:

- Positioning is the image a product or business possesses that differentiates it from its competitors and includes all aspects of the product mix.
- Once its target market is identified, the business positions itself or its products to most effectively reach the target market.

Process/Skill Questions:

- How does an organization develop its position in the marketplace?
- How can an organization change its position in the marketplace? Why might it choose to do so?
- What is niche marketing?
- What effect does market share have on positioning?
- Who will ultimately determine how a product/business is positioned?