Title: Examine ethical behavior in the workplace.
Course: Marketing (12164) > Section: Developing Professionalism in the Workplace

Examination should include

- the characteristics of ethical behavior, such as honesty, integrity, and a sense of fair play
- examples of ethical concerns in the marketing industry for consumers (e.g., using bait-and-switch advertising, selling unsafe products, price fixing) and for employees (e.g., unsafe work environments, nepotism, discrimination, harassment).

Process/Skill Questions:

- What are the basic questions used by marketers to make ethical choices?
- What are the effects of unethical behavior in business?
- What ethical issues have been in the news recently? Why is each important?
- What role does the Better Business Bureau (BBB) play in the ethics of marketing?
- What is whistle-blowing? How is it related to workplace ethics?
- How are business ethics related to the law?
- What factors could make a work environment unsafe?
- How should situations of harassment be handled?