Title: (Optional) Explain the concepts of push and pull as they apply to an existing product or service.
Course: Marketing (12164) > Section: Promoting Products and Services

Explanation should include the following concepts:

- Pull directs manufacturers’ promotion to consumers and relies heavily on advertising.
- Push directs manufacturers’ promotion to retailers and relies on strategies such as selling at trade shows, creating unique media experiences, advertising in trade publications, and offering discounts to the retailer.

Process/Skill Questions:

- When is it appropriate to use push or pull advertising?
- What types of products use the pull approach in promotion? Why?
- What types of products can use the push approach in promotion? Why?