Title: Determine a product/service’s position relative to the competition.
Course: Marketing (12164) > Section: Understanding Product/Service Positioning

Determination should include consideration of the selected product mix relative to competing products to determine the position. Aspects of the product mix could include

- price
- promotion
- location
- level of quality/performance
- service
- warranties
- method of distribution.

Process/Skill Questions:

- How can promotion be used to determine product position?
- What role does distribution play in product position?
- How is price an important factor in determining position in relation to a competitor?
- What is the difference between market share and market size?
- Why is it important to determine which promotional strategies to use based on the product/service position?
- Why should a business differentiate their product based on their competitor?