Description should include positive and negative effects of marketing:
- Positive—Results in a more informed society (as related to positive healthcare practices, recognition of disease, advances in medical products and services)
-
- reader-friendly
- age-appropriate
- written in layman's terminology
- Negative—Encourages consumers to purchase services or materials that may be unnecessary or harmful
Process/Skill Questions:
- How does media (social media, print, and television) effect consumers’ healthcare decisions?
- What are examples of public service announcements that focus on health care?
- What are political and financial influences on healthcare marketing?