Title: Describe external factors affecting the sports and entertainment marketing process.
Course: Sports and Entertainment Management (12163-II) > Section: Understanding Market Research

Description should include how sports and entertainment marketers are faced with political, legal, and regulatory environments that affect their strategic decisions.

Process/Skill Questions:

- What impact has Title IX had on female athletes?
- What is FIFA, and what is its role in promoting soccer?
- How do professional leagues/owners/commissioners affect decision-making in the sports and entertainment industries?
- What impact do player unions have on the sports and entertainment industries?