Title: Develop a marketing plan for an event.
Course: Sports and Entertainment Management (12163-II) > Section: Understanding Event Management

Development should include

- promotional activities (e.g., advertising, public relations, sales promotion, sponsorship, licensing, endorsement)
- sales/ticket pricing
- partnership options.

Process/Skill Questions:

- How does a sports and entertainment business organize its marketing plan?
- How does a sports and entertainment business implement its marketing plan?
- When would an organization adjust its marketing plan?
- What would be included in an effective public relations campaign for an event?
- How should an organization handle negative publicity?
- Why would it be important to develop an effective sponsorship program for an event?
- What are the factors to consider when determining ticket price points?
- How can a sports and entertainment business/organization create a profitable ticket program?