Title: Analyze the effects of biased media.
Course: Sports and Entertainment Management (12163-II) > Section: Exploring Ethical Issues in Sports and Entertainment

Analysis should include the persuasive and sensational techniques used by mass media and the effects it has on sports and entertainment public relations.

Process/Skill Questions:

- What is bias? How can bias in media be identified?
- Why does the media focus much of their resources on negative, scandalous, and superficial stories?