Identification should include explaining how each of the following parts support business decision‑making and communicate value to lenders or investors:

• Executive summary
• Business description
• Market analysis
• Organization management
• Sales strategies
• Funding requirements
• Financial analysis and projections

Process/Skill Questions:

• Why is it important to relate the business plan to one’s vision for the enterprise?
• How will one benefit from writing a business plan?
• What is the importance of market analysis in the business plan?