Identification should include

• identifying clients
• branding the product or service
• influencing purchasing behavior
• managing inventory
• handling distribution and logistics
• conducting market research
• conducting customer analysis
• implementing pricing strategies.

Process/Skill Questions:

• What is branding?
• What is marketing?
• What is the purpose of marketing?
• What is meant by influencing the behavior of customers?
• How are clients identified?
• How can one identify the customer base?
• What supports successful marketing plans?