Title: Demonstrate techniques used to create contrast in typography.
Course: Advertising Design II (05163-II) > Section: Working with Typography

Demonstration may include the use of

- size difference
- typefaces from different categories
- various letter shapes (e.g., capital, lowercase, roman, italic)
- heavy-light, light-dark, color-black, and/or horizontal-vertical contrast.

Process/Skill Questions:

- Why would you want to create contrast in typography?
- How would you determine the most effective ways to create contrast in a particular situation?