Title: Select paper stock and ink for reproduction.
Course: Advertising Design II (05163-II) > Section: Printing an Advertisement

Selection of paper stock should include choosing weight, style, finish, and color, based on aesthetics and budgetary constraints. Options for selecting ink include color and oil-based or soy ink.

Process/Skill Questions:

- What are the benefits of soy ink over oil-based ink?
- Why do paper prices fluctuate?
- What factors should be considered when choosing paper stock for a given product?