Title: (Optional) Prepare a comprehensive.
Course: Advertising Design II (05163-II) > Section: Designing an Advertisement

Preparation of a comprehensive should include a presentation of a fully developed idea for the client’s review and approval before production.

Process/Skill Questions:

- What is the importance of the comprehensive in the design process?
- What are the risks and benefits of substituting copyrighted images in a comprehensive to represent images to be developed later?