Title: Produce a package design.
Course: Advertising Design II (05163-II) > Section: Applying Design Skills

Production of a package design should include consideration of function and form (e.g., shelving issues, product protection, intended use).

Process/Skill Questions:

- What are the characteristics of an effective package design?
- How does the target audience affect the design?
- Why is color important in package design?
- Why is it important to choose the right fonts for package design?
- Which concerns of the retailer should be considered when designing a package?
- What regulations must be followed in the design of a package (e.g., in regard to weight, ingredients)?
- What other items must be included on the package (e.g., bar code)?