Creation should include the application of design principles such as
- load time
- readability (i.e., text layout, fonts, contrast with background)
- accessibility and 508 compliance
- ease of navigation (e.g., consistently placed navigation links, including a “Home” link)
- page length (e.g., scrolling vs. going to an additional page)
- cross-browser compatibility
- responsive design
- consistent theme
- appealing, consistent color scheme
- purposeful, aesthetically appealing visuals to enhance user experience
- functional hyperlinks
- usability
- ease of editing content
- accessibility according to WAI guidelines
- layout and positioning of elements
- use of multimedia elements (e.g., animation, video, audio)
- styles, code, and other techniques
- validation of code.