Title: Analyze the components of a business plan.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Preparing for Business Operations

Analysis should include

- executive summary
- description of the business
- product or service
- marketing plan
- operation plan
- financial plan
- growth plan
- appendix.

Process/Skill Questions:

- Why is it important to develop a business plan?
- Why might the executive summary be more important than the body of the business plan?
- What items might be included in the appendix of a business plan?
- What preparation should be done prior to developing the business plan?