Title: Outline the procedure for conducting an employee evaluation.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Developing Management Skills

Outline should include

- determining what specifically should be evaluated (e.g., skills, work habits, etc.)
- creating an evaluation form, or rubric, that is as objective as possible
- describing how to conduct an employee-evaluation conference
- describing how to conduct a self-evaluation
- describing how to conduct a 360-degree evaluation, including all interested parties
- using the evaluation to identify employee strengths and areas for additional training.

Process/Skill Questions:

- Why is it important to talk to employees regarding their job performance?
- Who should have input in the evaluation process?
- What is an example of a measurable task?
- What types of ratings can be used to foster a fair and objective employee evaluation?
- Why is it important to have an agenda before conducting the employee evaluation conference?
- Why should management offer training or assistance for those employees who are struggling to perform satisfactorily?
- Why is it important to involve employees in the evaluation of supervisors?