Title: Describe the roles of laws and ethics in pricing.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Pricing Products and Services

Description should include legal and ethical issues in the pricing of goods and services, such as

- legislation governing pricing practices
- reasonable and fair profit
- questionable pricing practices (e.g., price fixing, price discrimination, unit pricing, resale price maintenance)
- the role of competition in pricing
- unfair trade practices law
- Federal Trade Commission guidelines for advertising prices.

Process/Skill Questions:

- How is unit pricing beneficial to consumers?
- What are the major laws affecting pricing?
- When is price discrimination allowed?