Title: Develop a business plan.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Preparing for Business Operations

Development should include adhering to an established format to produce the following components:

- Executive summary
- Description of the business
- Product or service
- Marketing plan
- Operation plan
- Financial plan
- Growth plan
- Appendix

Process/Skill Questions:

- Why should an entrepreneur develop a business plan after developing a feasible concept?
- How can the financial plan set the stage for a business’s success?
- Why does an entrepreneur need to conduct research to write a business plan?
- Where can one find industry data needed for a business plan? Why is it important for an entrepreneur to research the competition?
- Why should entrepreneurs research industry trends?
- Why do entrepreneurs need to understand economics?
- What is a feasibility study?  Why is it important?