Title: Analyze a product line and a brand extension.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Developing Product/Service Planning Skills

Analysis should address the success of an existing product line and examples of brand extension.

Process/Skill Questions:

- Why do companies extend their brand or add to their product line?
- What role does marketing research play in brand extension?
- What role does competition play in influencing brands or product line?
- What are some of the most successful product lines? What are the most successful brand extensions of those product lines?