Examination of fashion marketing and merchandising may include such factors as local, state, national, and global economic, environmental, political, and social issues.
Process/Skill Questions
Thinking
- What controls do merchandising professionals have on their industry?
- Where are the global fashion capitals?
Communication
- What communication skills are important for successful merchandising?
- How has technology influenced the merchandising of textile products?
Leadership
- What leadership skills are necessary for successful merchandising?
- What ethical decisions may be associated with merchandising apparel and textile products? What considerations are involved in making these decisions? Who should make these decisions?
Management
- What is the role of planning in textile merchandising?
- How do clothes get from the manufacturer to the customer?