Title: Identify components of the marketing mix.
Course: Fashion Careers I (19201-I) > Section: Exploring the Marketing of Fashion

Identification should include the elements of the marketing mix as they are applied to target markets of the apparel and textile industry.

Process/Skill Questions

Thinking

- What are the elements of the marketing mix, and how are they related?
- How might the marketing mix be applied in the apparel/accessory design industry? In the apparel/accessory marketing industry?

Communication

- How do target markets communicate with designers? How do designers communicate with target markets?
- What is the relationship of promotion to price?

Leadership

- Would a leader ever adhere to the policy of “Build it and they will come”?
- How has the Internet affected the traditional marketing emphasis on “Location, location, location”?

Management

- How is the marketing mix used to reach a business’s target market?
- What management skills are important when conducting market research?