Title: Identify personal traits that are beneficial to an agricultural salesperson or brand ambassador.
Course: Agricultural Business Fundamentals I (18201-I) > Section: Marketing Agricultural Products or Services

Identification should include, but is not limited to,

- honesty
- integrity
- trustworthiness
- caring about the needs of clients
- rapport with clients
- ability to maintain relationships.

Process/Skill Questions:

- What character traits should a salesperson have?
- Why is it important that a salesperson have knowledge of the product being marketed?
- How does a salesperson build rapport with clients?
- Why should salespeople be vested in their clients?
- Why would a client return to a business/salesperson?
- What is the role of a brand ambassador?