Identification should include the project-management life cycle to address
- analysis and planning (e.g., message, audience, format, deadline, budget)
- design (e.g., font, style, color scheme)
- development (e.g., producing content)
- testing (e.g., troubleshooting, debugging)
- implementation (e.g., publishing)
- evaluation and maintenance (e.g., gathering feedback, revising).