Description should include distribution strategies for reaching consumers in the global marketplace. Strategies might include
- storefront
- door-to-door
- catalog
- automatic vending
- guerrilla marketing
- Internet.
Process/Skill Questions:
- What are the similarities and differences between storefront and door-to-door as distribution strategies?
- What are the benefits of catalogs as distribution vehicles? How might effectiveness of catalogs vary from one country to another?
- How accessible is the Internet in developing countries? What impact does Internet access have on global distribution?
- What is the relationship between distribution strategy selection and the target country's culture?
- What products can be distributed through automatic vending?
- Why might a small company choose guerrilla marketing techniques?