Title: Explain the role and importance of marketing in global commerce.
Course: Opportunities in Global Trade (12056-I) > Section: Understanding the Nature of Global Marketing and Commerce

Explanation should emphasize and illustrate the important roles of marketing in worldwide commerce (e.g., related to sources of raw materials and parts, demand for international products, new products for business, investment opportunities, and improvements in political relations).

Process/Skill Questions:

- Why is marketing important to global consumers?
- Why is marketing important to the world economies?
- What roles does marketing play in global commerce?
- How does marketing address geographic, demographic, competitive, and legal differences in the marketplace?
- What role does product development play in global marketing?
- How can marketing in global commerce strengthen or weaken political relations?