Title: Describe the elements of the promotional mix and how they are used to persuade international customers.
Course: Opportunities in Global Trade (12056-I) > Section: Understanding Promotion in the International Marketing Plan

Description should include examples of the promotional mix elements and how they are used in developing a promotion for international markets. Description should also include how promotional mix elements are used through a variety of media, including social networking.

Process/Skill Questions:

- What are the components of the communication model? Why is it important to be aware of this model when conducting international business?
- Why do advertisements need to differ among various international markets?
- What are some of the media that advertisers can use to reach consumers?
- What is the difference among marketing, promotion, and advertising?
- What is the difference between consumer promotions and trade promotions?
- In order to reach marketing goals for a promotional campaign, what steps are involved?
- What forms of promotion do marketers tend to use the most?
- In order for advertising to be effective, why should it be tied to a larger promotional strategy?
- What steps are involved in an advertising campaign?
- What are the different types of advertising themes?
- Why are advertising themes especially important in an international promotional campaign?
- What is the difference between a standardized message and a customized message?
- What is the difference between personal selling and sales promotion?