Title: Explain the terms global marketing and commerce.
Course: Opportunities in Global Trade (12056-I) > Section: Understanding the Nature of Global Marketing and Commerce

Explanation should include the definition of global marketing (marketing strategy focusing on customers, markets, and competition on a worldwide scale) and commerce (buying and selling of products/services in a global marketplace as exports/imports).

Process/Skill Questions:

- What is the difference between global marketing and commerce?
- How is global marketing important in the world of commerce?
- How do exports and imports affect the domestic and global economy?
- How does global marketing affect you?
- How does global marketing affect domestic business?
- How does global marketing affect global business?
- How does global marketing contribute positively to commerce?
- How does global marketing hinder commerce?