Title: (Optional) Identify the parts of a marketing plan.
Course: Manufacturing Systems I (13002-36) > Section: Exploring Business Concepts

Identification should include

- market research
- competition
- marketing plan strategies or channels
- marketing plan budget
- marketing goals
- marketing Ps (i.e., product, price, place, promotion, and sometimes people).

Process/Skill Questions:

- What factors go into determining product price?
- How do companies promote their products?
- What are some effective marketing strategies?
- How does a local manufacturing company address the marketing Ps for a particular product launch?