Title: Describe the marketing functions and their importance.
Course: Entrepreneurship (12053-I) > Section: Understanding Marketing Principles

Description should include

- distribution
- financing
- marketing-information management
- pricing
- selling
- promotion
- product/service management.

Description should also emphasize the importance of these interrelated functions to business success.

Process/Skill Questions:

- What is meant by the statement, "Marketing is more than just promotion"?
- What does each marketing function involve?
- What is the relationship of the marketing functions to business operations and practices?
- How is the pricing of products affected by the other marketing functions? How are marketing functions interdependent?
- How have the marketing functions changed over time with the advancement of technology?
- How do the functions of marketing affect the success of a business?
- How does an increased emphasis on one marketing function affect the others?
- Which function of marketing includes frequent review of product to determine life cycle stages?
- How do marketing functions support the marketing concept?
- How are marketing functions interrelated?