Title: Evaluate a variety of sales promotions or offers.
Course: Hospitality, Tourism, and Recreation II (16999-II) > Section: Reviewing Marketing and Sales

Evaluation should include

- comparing prices and options from different vendors and promotions
- identifying priorities for the consumer experience and purchase (e.g., duration of stay or event, cost, amenities, extras included)
- analyzing the pros and cons of a promotion.

Process/Skill Questions:

Thinking

- How can promotions improve sales?
- Why is it important to offer a variety of sales promotions?

Communication

- How do customer loyalty or rewards systems encourage customer returns? How are these types of programs considered promotions?

Leadership

- What are some ways to design a sales promotion using social media?
- How does leadership determine whom to target for a specific sales promotion?

Management

- How often should management run sales promotions?
- How might management determine the effectiveness of sales promotions?