Title: Describe factors that motivate consumers to attend sports and entertainment events.
Course: Sports and Entertainment Management (12163-II) > Section: Understanding Event Management

Description should include

- motives for attending or watching sports and entertainment events
- how different consumer groups interact with sports and entertainment events.

Process/Skill Questions:

- How do sports and entertainment events offer a diversion from everyday life?
- What part does entertainment play?
- How can increasing spectator interaction be beneficial to the event?