Title: (Optional) Develop a market segmentation analysis.
Course: Sports and Entertainment Management (12163-II) > Section: Understanding Market Research

Development should include identification of the type of product or business to be offered and an analysis of the target market in terms of types of segmentation.

Process/Skill Questions:

- How can market segmentation influence promotion, distribution, and price decisions?
- Why is it important to keep an eye on trends within the market segment? How can that affect product planning?
- What data is required to perform a market segmentation analysis?
- How can market segmentation data be obtained?