Title: Analyze the financial resources required for each event activity.
Course: Sports and Entertainment Management (12163-II) > Section: Understanding Event Management

Analysis should include

- supplies and operational expenses
- staffing requirements (e.g., numbers, hours, qualifications, additional training)
- determining event viability and break-even point.

Process/Skill Questions:

- How are financial resources identified?
- When would the finance department and the marketing department differ about event planning?
- How do you determine the break-even point for an event?
- Why might an organization choose to hold an event even if it is likely that the event will lose money?
- How do sponsorships generate revenue for an event?