Title: Identify the influence of social media on sales.
Course: Hospitality, Tourism, and Recreation I (16999-I) > Section: Defining Marketing and Sales Strategies

Identification should include

- feedback from customers (e.g., reviews)
- effects on personnel
- examples of sites (e.g., TripAdvisor, Yelp, Facebook, Twitter, and Instagram)
- advertising on sites
- addressing immediate negative feedback
- ethical use of social media.

Process/Skill Questions:

Thinking

- Why is customer feedback important in the hospitality, tourism, and recreation industries?
- What effect can customer evaluations have on an establishment in the hospitality industry?

Communication

- What online resources are available to gauge success in the hospitality industry?
- How does social media drive current trends in the hospitality industry?

Leadership

- What forms of evaluation could be used to obtain customer feedback on social media?
- What efforts are made to ensure that team members are aware of feedback and evaluations concerning their areas of responsibility?

Management

- How can evaluations be used as tools to educate team members and improve service in the hospitality industry?
- What are the consequences of negative employee feedback?