Title: Plan strategies to promote or publicize events.
Course: Hospitality, Tourism, and Recreation I (16999-I) > Section: Fulfilling Responsibilities of the Recreation, Leisure, and Themed Services Industries

Planning should include

- defining constraints
  - publicity budget
  - personnel
  - time/duration
  - feasibility
  - season/weather
  - current events
  - economic/social conditions
  - security
  - size of event/audience
- making use of location and demographic of target audience to create a theme
- using in-house and/or outsourced development options
- planning for the distribution of event materials
- evaluating previous data campaigns.

Process/Skill Questions:

Thinking

- How does one determine the duration of the promotion?
- How does one determine whether the promotion should be in-house or outsourced?

Communication

- What factors should be promoted when preparing for an event?
- How should event planners react to unforeseen circumstances?
- What is the purpose of a crisis communication plan?

Leadership

- How can previous successes and/or failures affect the promotion planning of the event?
- What should be included in the budget?

Management

- What types of media can be used when advertising for an event?
- How can one make use of the location to promote an event?