Title: Identify potential market segments within the hospitality industry.
Course: Hospitality, Tourism, and Recreation I (16999-I) > Section: Defining Marketing and Sales Strategies

Identification should include determining

- product
- price
- promotion
- placement.

Process/Skill Questions:

Thinking

- How is price set when developing a new product?
- What current trends affect pricing?

Communication

- What are techniques to increase sales of the brand or product?
- What are the options of product distribution in specific marketing segments?

Leadership

- What is the relationship between demographics and the development of a successful brand or product?
- Why is it important to correlate product sales performance elements to demographics?

Management

- Why does management want the product brand to be tied to economic indicators?
- How does management identify consumer spending?