Identification should include trends such as
- changes in the area (e.g., economic and technological)
- fluctuations (e.g., population)
- growth of new businesses
- marketing techniques
- advertising.
Process/Skill Questions:
Thinking
- How can property owners and managers anticipate future employment needs?
- How can property owners and managers benefit from current industry statistics and research?
- What changes have taken place in the hospitality industry and what prompted these changes?
Communication
- How can management communicate with local business leaders to gain an accurate picture of the future?
- How can the Internet be used to learn about the changes in the economy? The demographics of the area?
Leadership
- Why should the leadership team be aware of changes in the local government, business community, and social structure of the area?
- How can these changes affect the hospitality industry?
Management
- What resources are available to management for learning about trends that may affect employment demands?
- How can management learn advertising techniques for the facility?
- How have the latest technological trends influenced advertising?