Identification should include various types of lodging operations, such as
- food and beverage
- travel
- lodging
- tourism
- recreation.
Process/Skill Questions:
Thinking
- What are the five segments of hospitality?
- How do customer expectations influence management philosophy in a lodging operation?
- What are some possible consequences of misunderstanding customer expectations?
Communication
- What could a hospitality professional do to understand customer expectations?
- How should management create a mission statement for its lodging operation?
Leadership
- What do leaders need to know about the types of lodging operations in order to expedite planning for a facility?
- How can leaders best anticipate customers' expectations of a facility?
- Why should all segments of the hospitality industry aim to satisfy the customer?
- What leadership skills are necessary for success in the areas of lodging, food and beverage, and recreation/fitness services?
- What special training is necessary for employees in each of the three service areas?
Management
- What tools and resources are available for determining the interests and concerns of customers?
- How can managers best use demographic data?
- What is an example of a business in each segment of hospitality?