Title: Identify the elements of sales and marketing.
Course: Hospitality, Tourism, and Recreation I (16999-I) > Section: Defining Marketing and Sales Strategies

Identification should include

- marketing strategy—a process that can allow an organization to allocate resources toward the greatest opportunities to increase sales and achieve a sustainable competitive advantage
- law of supply and demand—the market price of a good is the intersection of consumer demand and producer supply
- market planning—a research-based process that provides recommendations about products, prices, market locations, and promotions
- target marketing—a plan to sell goods and services to a specific audience or demographic, based on age, gender, geography, and/or socioeconomic grouping
- technology—tools available to market.

Process/Skill Questions:

Thinking

- What are some hotel marketing strategies?
- What are consequences of not analyzing the elements of marketing?

Communication

- How can a target audience be identified?
- What written methods of communication can be used in marketing a hotel?

Leadership

- What do leaders need to know about the various elements of marketing to provide new marketing ideas to a hotel?
- How can leaders best target a chosen market?

Management

- What tools and resources help determine new marketing strategies?
- How can managers maximize the use of these tools and resources?