Conducting market research should include
- listing available markets
- determining market prices and profit potential
- determining reliability and future growth potential
- determining market demographics.
Teacher Resource: Virginia Agricultural Education Marketing Plan, Virginia FFA Association, (https://www.vaffa.org/marketing-plan)
Process/Skill Questions:
- What is market research? How is it used?
- What are the steps in market research?
- What types of data are used for market research?
- What is the difference between primary and secondary data? Why are both needed in market research?