Title: Evaluate the marketing process based on a marketing plan.
Course: Agricultural Business Management III (18201-36) > Section: Investigating Commodity Markets, Futures Markets, and Hedging Contracts

Evaluation should include

- situation analysis
- marketing strategy
- marketing mix decisions
- implementation and control.

Process/Skill Questions:

- Why is it important to include the past, present, and future aspects of the business?
- What are the components of the marketing mix?
- What marketing techniques are available?
- What outcomes from a SWOT could assist a business with making decisions on marketing?