Title: Select target markets for agricultural products.
Course: Agricultural Business Management III (18201-36) > Section: Marketing Agricultural Products or Services

Selection should include

- types of markets available in the area
- future marketing
- direct sales
- niche markets.

Process/Skill Questions:

- Why are demographics important in selecting a target market?
- What are niche markets?
- What is the importance of a customer survey?
- What information should be included in a customer survey?
- How can customer trends be identified in survey results?
- What does demographic information have to do with customer choices?
- How might the data be used to alter or enhance a business?