Demonstration should incorporate ways to develop a personal brand, to include
- website
- email address
- social media presence
- image control (personal combined with professional)
- strategies for building one’s sphere of influence
- identification of business connections
- use of referral sources.
DPOR correlation: 18VAC135-20-400. 16 (Real estate marketing)
Process/Skill Questions:
- What is personal branding?
- How does one protect his/her personal brand?
- How would logos and slogans be beneficial?