Title: Demonstrate personal marketing skills.
Course: Real Estate (12154) > Section: Describing Real Estate Marketing

Demonstration should incorporate ways to develop a personal brand, to include

- website
- email address
- social media presence
- image control (personal combined with professional)
- strategies for building one’s sphere of influence
  - identification of business connections
  - use of referral sources.

DPOR correlation: 18VAC135-20-400. 16 (Real estate marketing)

Process/Skill Questions:

- What is personal branding?
- How does one protect his/her personal brand?
- How would logos and slogans be beneficial?