Title: Explain merchandising (on-site and supplemental) as it relates to the sports and entertainment industries.
Course: Sports and Entertainment Marketing (12163-I) > Section: Describing the Sales Process

Explanation should include various types of merchandise available

- on-site (events)
  - food and beverage (concessions)
  - souvenirs
  - clothing
  - programs
- on-site (brick and mortar)
  - clothing, hats, shoes
  - novelty (lanyards, key chains)
  - media (posters, movies, books, video games)
- online (online sellers such as Amazon, sporting news sites, entertainment news sites)
  - souvenirs
  - clothing
  - games
  - media (comics, video games, downloadable music and videos)

Explanation should also include that many of the products and services once only available on-site are now available online.

Process/Skill Questions:

- What is the difference between a concession and merchandising on-site?
- How does one determine the types and number of concessions to operate in a particular venue?
- Why are concessions important in terms of the marketing concept?
- How might concessions and on-site merchandising affect a venue's relationship with local businesses?
- What is the difference between on-site merchandising at an event, on-site merchandising in a retail store, and online merchandising?
- What are the pros and cons of each type of merchandising?
- When might it be wise for a sports and entertainment business to focus on one type of merchandising over the others?