Title: Explain sports and entertainment product, sports and entertainment service, and product planning.
Course: Sports and Entertainment Marketing (12163-I) > Section: Describing Product Development

Explanation should include a definition of product (both tangible and intangible) and service, as well as a description of sports and entertainment products (e.g., events, merchandise, concessions) and sports and entertainment services (e.g., athletic training, theaters, public parks).

It should also include a definition of product planning as well as a description of the types of decisions involved in sports and entertainment product planning (e.g., related to product/service management, selling, promotion).

Process/Skill Questions:

- What types of products and services exist in the sports industry? The entertainment industry?
- What is the difference between core and ancillary products?
- What are the steps in new product development?
- What is the difference between business and consumer goods?
- What is an example of a licensed good or service?