Explanation should include
- the purpose and importance of sales promotion, as well as marketing activities used to stimulate purchasing and sales (e.g., contests, coupons, rebates, endorsements)
- trade promotions (e.g., trade shows, sales incentives)
- consumer sales promotions (e.g., licensing, visual merchandising)
- the importance of lead generation.
Process/Skill Questions:
- Why are premium or specialty sales promotions used at sporting events?
- Why are trade sales promotions important in business-to-business transactions?
- What types of sales incentives are used in the sports and entertainment industries?
- Why are trade shows important in the sports and entertainment industries?