Title: Describe public relations tools.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring Public Relations and Media Relations

Description should include

- public relations tools (e.g., news release, brochure, event program, company profile, annual report, article reprint, media press kit, and press conference)
- the differences between a press release, which is controlled by the source, and a news article, which is not controlled by the source
- the public persona maintained by a sports and entertainment representative, individual athlete or entertainer, or company through interactive means such as blogs, web pages, and social media feeds.

Process/Skill Questions:

- What are the important elements in a news release? Why is each element important?
- What public relations media tools are most commonly used in the sports and entertainment industries? What is the function of each?
- How does one determine which tool(s) to use in a specific sports and entertainment situation?
- When does time urgency play a role in the public relations tool chosen?