Title: Identify the components (the Ps) of the marketing mix as they relate to sports and entertainment marketing.
Course: Sports and Entertainment Marketing (12163-I) > Section: Developing an Overview of Marketing

Identification should include the interrelationship among

- product
- place (distribution)
- price
- promotion.

Additional elements of the mix may include

- people
- packaging
- positioning.

Identification should emphasize the concept that the mix will help to identify a target market, and decisions that follow will be directed toward developing a sports and entertainment marketing strategy.

Process/Skill Questions:

- Why could the marketing mix include the addition of people, packaging, and positioning?
- Which of the components are most important in sports and entertainment? Why?
- How should one make marketing mix decisions?
- What is a marketing strategy?
- Why is the marketing mix part of a marketing strategy?
- How do the sports and entertainment industries use product placement to increase gross impressions of non-sports and entertainment products?