Title: Define current electronic marketing tools and platforms.
Course: Sports and Entertainment Marketing (12163-I) > Section: Using Digital Media

Definition should include the dynamic, interactive nature of

- websites
- online video
- web marketing
- social media networks
- mobile marketing platforms.

Process/Skill Questions:

- How has social media changed the perception of celebrities and professional athletes?
- How has the use of websites evolved in the sports and entertainment industries?
- How has the use of apps impacted the sports and entertainment industries?