Identification should include
- strengths
- weaknesses
- opportunities
- threats
as related to the sports and entertainment industries.
Process/Skill Questions:
- Why is it important to analyze internal operations as well as external factors?
- What can a business learn by conducting a SWOT analysis?
- How can a SWOT analysis help distinguish between a fad and a trend?
- How does a SWOT analysis influence the goals, objectives, and strategies of a sports and entertainment marketing business/organization?