Identification should include the definitions of
- advertising
- publicity
- sales promotion
- personal selling.
Identification should also include the advantages and disadvantages of each.
Process/Skill Questions:
- Why should an industry or business use a mix of advertising, publicity, sales promotions, and personal selling?
- What is the difference between advertising and promotion?
- How does a business determine whether a promotion was effective?
- What is integrated marketing communications (IMC)? What is the benefit of using IMC as the framework?
- Why are publicity and personal selling effective forms of promotion?
- Why is the image of sports venues just as important as the image of the team and players?