Title: Describe the role of market research.
Course: Sports and Entertainment Marketing (12163-I) > Section: Describing Product Development

Description should emphasize that market research involves obtaining necessary information to make sound product-development decisions (e.g., data to ensure that products are relevant to target markets).

Process/Skill Questions:

- How do companies use market research to remain competitive in the sports and entertainment industries?
- Why should a business be interested in trends?
- How is a focus group used for market research?
- What is the difference between quantitative and qualitative data?