Title: Identify the pros and cons of social media marketing.
Course: Sports and Entertainment Marketing (12163-I) > Section: Using Digital Media

Identification should include

- examples of positive and negative messages and their effects,
- methods of using social media responsibly.

Process/Skill Questions:

- How can organizations minimize negative or offensive content on their social media accounts?
- What is considered ethical behavior in social media?
- How has social media misuse affected the career of a member of the sports or entertainment industry?
- How can the sports and entertainment industries benefit from digital media professionals?