Explanation should
- emphasize that distribution includes all of the activities necessary to deliver products to the intermediaries and the end user
- list the channels, intermediaries, outlets, and modes of transportation.
Process/Skill Questions:
- What place do franchises have in the sports and entertainment industries?
- What legal and ethical issues have an impact on the role of channel management and global distribution?
- What is meant by channels of distribution?
- How has technology improved channel management?