Identification should include strategies such as
- group sale
- personal seat license (PSL) promotions
- discounts
- prestige pricing
- odd-even pricing
- promotional pricing
- price lining
- tiered pricing
- pricing enticements
- dynamic and variable pricing
- bundling.
Process/Skill Questions:
- What consumer psychological factors influence sports and entertainment pricing decisions?
- How do venue layouts affect pricing strategies?
- How does the location of an event affect price?
- How is merchandising at an event associated with pricing?
- What factors help determine the price for a sports and entertainment event?
- What are some pricing strategies to increase sales?
- What are the business cycles, and how do they affect consumer spending at sports and entertainment events?