Title: Compare various types of customer service.
Course: Sports and Entertainment Marketing (12163-I) > Section: Developing Customer Service Skills

Comparison should include an examination of along with the similarities and differences among these types:

- Self-service retailing
- Limited-service retailing
- Full-service retailing

Comparison should also identify examples of procedures and practices within each type of customer service.

Process/Skill Questions:

- How is level of service related to pricing?
- How does competition affect customer service?
- What are ways the entertainment industry demonstrates customer service?
- What are customer expectations when encountering different types of retailers (e.g., self-service, limited-service, and full-service)?