Identification should include the latest technology and tools used to maintain customer networks.
Process/Skill Questions:
- Which types of promotions are most frequently used to attract customers?
- What are some methods of attracting customers through social media?
- What is relationship marketing and how is it important?
- What impact does customer ability to write reviews have on the sports and entertainment industries?
- What are some steps that a team can take to build a loyal fan base or improve fan loyalty?