Title: Explain the reasons for a company or organization to use sponsorships.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring Sponsorship and Endorsements

Explanation should include the benefits of sponsorship to a company or organization, such as

- increasing sales
- introducing new products/services
- enhancing company image
- offering a nontraditional avenue to reach live audiences
- offsetting costs.

Process/Skill Questions:

- How might sports and entertainment companies or organizations use sponsorships?
- How can a sponsorship affect a company's image positively? Negatively?
- Why would a corporation want to sponsor the Olympics or another large-scale event?