Explanation should include a definition of product (both tangible and intangible) and service, as well as a description of sports and entertainment products (e.g., events, merchandise, concessions) and sports and entertainment services (e.g., athletic training, theaters, public parks).
It should also include a definition of product planning as well as a description of the types of decisions involved in sports and entertainment product planning (e.g., related to product/service management, selling, promotion).
Process/Skill Questions: