Title: Determine methods of communication used in sports and entertainment promotion.
Course: Sports and Entertainment Marketing (12163-I) > Section: Developing a Promotional Mix

Methods of communication should include

- digital marketing
- mass marketing (direct mail)
- advertising
- traditional media
- phone calls
- collateral material (e.g., brochures)
- personal visits/presentations
- the use of databases to gather and use customer information (e.g., information gathered in ticketing).

Process/Skill Questions:

- What methods of communication are used in sports and entertainment promotion? Why is each important in the industry?
- Why do companies need to gather and manage marketing information? How might the information gathered be used?