Title: Explain the concept and reasons for rebranding.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring the Concept of Branding

Explanation should include

- rebranding purposes and goals
- identification of brand quality and target market identification
- new target market(s)
- company image and identification
- new product line
- altered public image
- new revenue potential
- changes in technology
- cultural or societal trends.

Process/Skill Questions:

- Why would a team or organization consider rebranding? How would they know to consider it?
- How could an organization combat resistance to rebranding from its current customer base?
- How could a company utilize loyal customers in its rebranding effort?
- How can businesses use social media in a rebranding effort?
- What are trends in demographics and psychographics that could help inform a business rebranding effort?