Title: Explain the importance of customer service as it relates to the sports and entertainment industries.
Course: Sports and Entertainment Marketing (12163-I) > Section: Developing Customer Service Skills

Explanation should include the concept that customer service reflects the ability to balance the customers’ needs and company policy. It should also include the reasons that customer service is important:

- It establishes customer loyalty.
- It increases customer satisfaction.
- It generates business through referrals.
- It encourages customers to return.
- It enhances the image of a company.
- It generates more revenue.

Process/Skill Questions:

- Why is customer service important to the sports and entertainment industries?
- What is your definition of quality customer service?
- What are examples of good and poor customer service?
- What are examples of on-site or in-game customer service related to the sports and entertainment industries?
- How does customer service relate to the marketing concept?