Title: Identify the components of a SWOT analysis.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring the Marketing Plan

Identification should include

- strengths
- weaknesses
- opportunities
- threats

as related to the sports and entertainment industries.

Process/Skill Questions:

- Why is it important to analyze internal operations as well as external factors?
- What can a business learn by conducting a SWOT analysis?
- How can a SWOT analysis help distinguish between a fad and a trend?
- How does a SWOT analysis influence the goals, objectives, and strategies of a sports and entertainment marketing business/organization?