Title: Explain marketing as it relates to the sports and entertainment industries.
Course: Sports and Entertainment Marketing (12163-I) > Section: Developing an Overview of Marketing

Explanation should include a general definition of the term marketing, its primary function (i.e., generating revenues), and examples illustrating the roles of marketing in the sports and entertainment industries.

Process/Skill Questions:

- What is sports marketing?
- What is entertainment marketing?
- Why would a sports or entertainment activity need marketing? How would one measure the success of a sports and entertainment marketing activity?
- What are examples of sports and entertainment-related marketing in your community? In Virginia? In the United States?
- What is the economic impact of sports and entertainment events on the community? In Virginia? In the United States?