Explanation should include
- a definition of promotion
- a description of the elements in the promotional mix (e.g., advertising, publicity, personal selling, sales promotion, direct marketing)
- the relationship among promotion, publicity, and advertising of a product/service.
Process/Skill Questions:
- What is the difference between promotion and promotional mix?
- What are the roles of publicity and public relations in promotion?
- What is the role of advertising in promotion?
- Why is sales promotion a good short-term tactic?
- What is the difference between product promotion and institutional promotion?
- What is the purpose of promotion?
- How has social media affected promotional efforts?