Title: Explain the types of selling and why they are important in sports and entertainment industries.
Course: Sports and Entertainment Marketing (12163-I) > Section: Describing the Sales Process

Explanation should include

- recognizing the importance of selling as part of the marketing concept
- explaining and making a distinction between personal selling (e.g., salespeople, merchandise sales, interviewing) and technology-based selling (e.g., Internet sales, email marketing, social media marketing).

Process/Skill Questions:

- What are the different types of selling and how can you recognize each?
- How is personal selling used in the sports and entertainment industries?
- What are customer buying motives? How can these buying motives help sell the product or service?
- How can online stores use personal selling?