Title: Describe the elements of an advertisement.
Course: Sports and Entertainment Marketing (12163-I) > Section: Developing a Promotional Mix

Description should include inducement (who, what, where, when, and why), content, call to action, and sales.

Process/Skill Questions:

- How might elements of an advertisement be adapted to suit different media? Different audiences?
- Why should headlines or slogans be kept short?
- What is white space and why is it important?
- What does the American Association of Advertising Agencies help to regulate?
- What factors influence the choice of advertising media that is used?