Title: Demonstrate customer-service techniques.
Course: Sports and Entertainment Marketing (12163-I) > Section: Developing Customer Service Skills

Demonstration should include

- using appropriate greetings for various professional situations
- exhibiting politeness, willingness to listen, and consistency of service
- going beyond customer expectations
- treating the customer as you would want to be treated
- keeping in mind the value of a customer's positive experiences
- implementing retention activities (e.g., fan appreciation events, newsletters, surveys).

Process/Skill Questions:

- Why are professional communication skills essential for quality customer service?
- What resources could be used to learn appropriate international greetings?
- When and how might a sales representative demonstrate empathy with a sports and entertainment customer?
- What are examples of sports and entertainment companies who are known to exceed customer expectations? How does this help their bottom line?