Title: Describe methods used to encourage customer retention.
Course: Sports and Entertainment Marketing (12163-I) > Section: Developing Customer Service Skills

Description should include

- learning and using customers' names
- remembering customers' favorite brands, colors, or styles
- taking time to listen to customers
- providing equitable service to all customers
- exceeding customers' expectations
- following up with sales and customer contacts via notes, emails, or customer-service surveys.

Process/Skill Questions:

- How can follow-up lead to customer retention?
- What is preselling? How can it lead to customer retention?
- Why is it important to keep a client database?
- How do sports and entertainment companies create and maintain client databases?