Title: Explain the concept of branding as it relates to sports and entertainment marketing.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring the Concept of Branding

Explanation should include

- the importance of brand development
- team vs. individual branding
- the importance of brands in product/service planning
- how brand names are generated
- branding strategies (e.g., brand extension, brand licensing, mixed brands, co-branding)
- stages or levels of brand recognition.

Process/Skill Questions:

- How does branding affect the choices sports and entertainment consumers make?
- How does branding affect the choices sports and entertainment consumers make?
- How can sports and entertainment businesses create brand loyalty?
- What are the major considerations when designing/selecting a brand for a product, service, or team?
- What tools can companies use to build brand image?
- When should businesses consider rebranding or updating their brand image?