Title: Explain the concept of target marketing.
Course: Sports and Entertainment Marketing (12163-I) > Section: Developing an Overview of Marketing

Explanation should include a definition of

- target marketing
- area of dominant influence (ADI)
- market segmentation.

It should also address the importance of demographics, psychographics, and geographics of local, state, and national markets as they relate to target markets in sports and entertainment.

Process/Skill Questions:

- How are market, market segment, niche market, and target market different from one another?
- What are innovative ways to locate and identify new customers?
- Why is a mass marketing strategy usually not successful?
- What are some potential problems involved in target marketing?
- Why is niche marketing important to the sports and entertainment industries?
- How is target marketing in sports and entertainment dependent on geographical data?