Title: Explain business as it relates to the sports and entertainment industries.
Course: Sports and Entertainment Marketing (12163-I) > Section: Understanding the Business Structure of Sports and Entertainment Marketing

Explanation should include a definition of business and business activities (e.g., management, accounting, finance, marketing, production, procurement).

Process/Skill Questions:

- What are characteristics of the sports and entertainment industries?
- What are the major business activities related to the marketing of goods and services in sports and entertainment industries?
- What role do minor business activities play in sports and entertainment marketing?
- What is the relationship between business and sports and entertainment marketing?
- How do consumer lifestyle choices influence business operation?
- How does a lack of communication affect business activities?