Title: Explain the role of product positioning.
Course: Sports and Entertainment Marketing (12163-I) > Section: Describing Product Development

Explanation should include where the product fits in the market.

Process/Skill Questions:

- What are the factors that relate to product positioning? How does each factor contribute to successful positioning?
- What roles might product positioning have in sports and entertainment marketing?
- What role does competition play in product positioning?
- What is product repositioning?