Title: Explain advertising as related to sports and entertainment industries.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring the Forms and Techniques of Advertising

Explanation should include

- traditional (e.g., radio, TV, print, digital, word-of-mouth) vs. nontraditional forms
- the purposes, techniques, and the importance of advertising as it relates to the sports and entertainment industries.

Process/Skill Questions:

- What are the benefits to companies that advertise in the sports and entertainment industries?
- How can advertising pre-sell a product or service?
- What advertising techniques should be used to reach younger demographics?
- How can teams utilize mobile marketing to promote their products?