Title: Explain sponsorship as it relates to the sports and entertainment industries.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring Sponsorship and Endorsements

Explanation should include

- the definition of sponsorship
- sponsor assets (e.g., naming rights, signage, exclusivity).

Process/Skill Questions:

- What are some well-known examples of sponsorship in the sports and entertainment industries?
- Why are naming rights important to a sports and entertainment sponsor?
- Why is signage important to a sports and entertainment sponsor?
- Who are some athletes and entertainers with sponsorship deals?