Title: Compare traditional marketing and digital media marketing.
Course: Sports and Entertainment Marketing (12163-I) > Section: Using Digital Media

Comparison should identify

- the strengths and weaknesses of traditional marketing (e.g., radio, TV, print, digital, word-of-mouth) and digital media, including viral marketing
- the mix that is suitable for various desired outcomes.

Process/Skill Questions:

- What are the traditional forms of marketing?
- How are traditional forms of marketing and social media marketing distributed?
- What is viral marketing and how does it impact the sports and entertainment industries?