Title: Sports and Entertainment Marketing (12163-I)

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Understanding the Importance of Sports and Entertainment Marketing
  Explain the importance and impact of the sports and entertainment industries.
  Describe the past, present, and future of the sports and entertainment industries.
  Explain hospitality as it relates to the sports and entertainment industries.
  Analyze trends and innovations in the sports and entertainment industries.
Developing an Overview of Marketing
  Explain marketing as it relates to the sports and entertainment industries.
  Identify the components (the Ps) of the marketing mix as they relate to sports and entertainment marketing.
  Describe the marketing concept as related to the sports and entertainment industries.
  Explain the concept of target marketing.
  Describe the marketing functions.
Developing Interpersonal Skills
  Identify types of communication used in sports and entertainment.
  Identify the role of communication in effective work relationships.
  Develop presentation skills as a form of business communication.
  Identify ethical and unethical business practices.
Developing Customer Service Skills
  Explain the importance of customer service as it relates to the sports and entertainment industries.
  Compare various types of customer service.
  Translate technical language into commonly understood language.
  Communicate a customer-service suggestion to a supervisor.
  Describe procedures for handling a customer's complaint.
  Handle different types of customers.
  Demonstrate handling an internal customer.
  Explain the role of constructive criticism.
  Demonstrate customer-service techniques.
  Describe methods used to encourage customer retention.
Exploring the Concept of Branding
  Define branding in sports and entertainment.
  Explain the concept of branding as it relates to sports and entertainment marketing.
  Explain product licensing and brand protection.
  Explain the concept and reasons for rebranding.
Describing Product Development
  Explain sports and entertainment product, sports and entertainment service, and product planning.
  Explain product life cycle.
  Describe the role of market research.
  Create a primary or secondary research survey.
  Explain the role of product positioning.
  Describe the impact of uncontrollable factors on sports and entertainment product development.
Exploring Pricing Strategies
  Explain pricing and the factors that affect pricing decisions.
  Identify pricing strategies as they relate to the sports and entertainment industries.
Understanding the Business Structure of Sports and Entertainment Marketing
  Explain business as it relates to the sports and entertainment industries.
  Compare the types of business ownership and their roles in the sports and entertainment industries.
Exploring Distribution Strategies
  Explain distribution and how it relates to sports and entertainment industries.
  Identify challenges for distributing sports and entertainment services.
Developing a Promotional Mix
  Explain promotion and promotional mix.
  Identify the roles of advertising, publicity, sales promotion, direct marketing, and personal selling in the sports and entertainment industries.
  Determine methods of communication used in sports and entertainment promotion.
  Describe the elements of an advertisement.
Exploring the Forms and Techniques of Advertising
  Explain advertising as related to sports and entertainment industries.
  Identify the goals of advertising and methods of evaluating an advertisement’s success.
Using Digital Media
  Define current electronic marketing tools and platforms.
  Identify methods for attracting customers and establishing and maintaining customer relationships.
  Identify target markets’ preferred platforms for various electronic marketing tools.
  Compare traditional marketing and digital media marketing.
  Identify the pros and cons of social media marketing.
  Explain how digital media can be used to generate revenue.
Exploring Public Relations and Media Relations
  Explain public relations as related to sports and entertainment industries.
  Explain the concept of earned media.
  Describe public relations tools.
  Explain the internal and external aspects of public relations.
  Analyze the effects of negative media occurrences.
Exploring Sponsorship and Endorsements
  Explain sponsorship as it relates to the sports and entertainment industries.
  Explain the difference between sponsorships and endorsements.
  Explain the reasons for a company or organization to use sponsorships.
  Identify legal restrictions placed on endorsements and sponsorships.
  Explain advantages and disadvantages of endorsements.
  Identify current trends in sponsorship within the sports and entertainment industries.
  Describe the components and exchanges in an event triangle.
  Explain the effects media broadcasting may have on decisions made by a sponsor.
Exploring Sales Promotion
  Explain the advantages and disadvantages of using various forms of sales promotion in the sports and entertainment industries.
  Describe the elements of a sports and entertainment sales promotion campaign.
Describing the Sales Process
  Explain the types of selling and why they are important in sports and entertainment industries.
  Explain merchandising (on-site and supplemental) as it relates to the sports and entertainment industries.
  Explain the concept of bundling products and/or services.
  Explain the steps of selling process.
Describing the Economics of the Industry
  Explain economics and its relation to the sports and entertainment industries.
  Explain how the phases in the business cycle affect the sports and entertainment industries.
  Explain the concept of supply and demand.
  Explain competition as it relates to the sports and entertainment industries.
Exploring the Marketing Plan
  Explain the components of the marketing plan.
  Describe the importance of research in developing a marketing plan.
  Describe the importance of analyzing the marketing plan to determine return on investment (ROI).
  Identify the components of a SWOT analysis.
Developing Job Search Skills
  Identify occupations within the sports and entertainment industries.
  Identify personal skills and interests applicable to the sports and entertainment industries.
  Identify resources for a job search in the sports and entertainment industry.
  Create a networking plan in the sports or entertainment industry.
  Create or update a résumé and application/cover letter.
  Complete a job application.
  Describe the job interview process and techniques for follow-up.
  (Optional) Participate in a mock interview or an informational interview with a local employer.
ADDITIONAL COURSE INFORMATION
  Student Competency Records
  8175 Standards Correlations.pdf
  8175 8177 Teacher Resources.pdf
  8175 Credentials-Sequences-Clusters.pdf
  8175 8177 Acknowledgments and Copyright.pdf