Title: Explain public relations as related to sports and entertainment industries.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring Public Relations and Media Relations

Explanation should include the definition of public relations as it relates to the sports, entertainment, and recreation industries.

Process/Skill Questions:

- How can public relations create a favorable opinion for an individual or organization?
- How can negative public perceptions be overcome in the sports and entertainment industries?
- How does public relations tie into an overall marketing plan?
- What are some tools that organizations can use to create a positive public image?