Title: Define branding in sports and entertainment.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring the Concept of Branding

The definition should include

- brand
- brand name
- brand mark
- trade name
- trade character
- trademark
- brand tag line
- national brand
- private distributor brand
- generic brand.

Process/Skill Questions:

- How does branding give a company or a team a distinct personality?
- How can trade characters help build successful brands?
- What tools can companies use to build brand image?
- When should businesses consider rebranding or updating their brand image?
- What is the difference between personal brand and product branding?
- What are examples of individuals building on their personal brands by creating products?
- How can branding and call-to-action be related? How are they distinct?