Title: Analyze the effects of negative media occurrences.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring Public Relations and Media Relations

Analysis should include

- managing and responding to persuasive and sensational techniques used by traditional media, social media, and websites
- the effects they have on sports and entertainment public relations.

Process/Skill Questions:

- What is bias? How can bias in media be identified?
- What are some examples of negative publicity resulting from improper use of social media?
- How can the use of publicists and public relations professionals benefit sports and entertainment organizations?