Title: Identify the roles of advertising, publicity, sales promotion, direct marketing, and personal selling in the sports and entertainment industries.
Course: Sports and Entertainment Marketing (12163-I) > Section: Developing a Promotional Mix

Identification should include the definitions of

- advertising
- publicity
- sales promotion
- personal selling.

Identification should also include the advantages and disadvantages of each.

Process/Skill Questions:

- Why should an industry or business use a mix of advertising, publicity, sales promotions, and personal selling?
- What is the difference between advertising and promotion?
- How does a business determine whether a promotion was effective?
- What is integrated marketing communications (IMC)? What is the benefit of using IMC as the framework?
- Why are publicity and personal selling effective forms of promotion?
- Why is the image of sports venues just as important as the image of the team and players?