Title: Identify current trends in sponsorship within the sports and entertainment industries.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring Sponsorship and Endorsements

Identification should include

- examples of current sponsorships (e.g., companies sponsoring an athlete, team, or venue; digital channels that connect with fans)
- trends within these sponsorships.

Process/Skill Questions:

- What are some current trends in sponsorship in the sports and entertainment industries?
- What characteristics is a company looking for in a sponsored athlete or team?
- How are sponsorships used by corporations?