Title: Explain advantages and disadvantages of endorsements.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring Sponsorship and Endorsements

Explanation should include

- examples of endorsement advantages (e.g., consumer identification with famous athletes or entertainers and winning teams)
- examples of disadvantages (e.g., controversial celebrities or negative publicity, expense, potential for consumers to doubt the sincerity of the endorser).

Process/Skill Questions:

- What are some of the advantages and disadvantages of having athlete or entertainer endorsements?
- What factors have contributed to the increase in sports and entertainment endorsements in recent years?
- What is licensing?