Title: Identify the goals of advertising and methods of evaluating an advertisement’s success.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring the Forms and Techniques of Advertising

Identification should include

- increasing awareness
- sales and/or attendance
- methods to evaluate the effectiveness of an advertisement (e.g., sales, rate of return, click-through rates, site visits, feedback through websites and social media).

Process/Skill Questions:

- Why is it important to attract a particular target audience?
- How can teams attract new or younger fans?
- How does a company determine the reasons it has lost customers? How can lost customers be replaced?
- How does a company measure the effectiveness of advertising?
- How does online word-of-mouth encourage or deter new customers?