Title: Describe the marketing functions.
Course: Sports and Entertainment Marketing (12163-I) > Section: Developing an Overview of Marketing

Description should include a definition of the functions listed below and an explanation of how each function relates to the sports and entertainment industries:

- Selling
- Distribution (channel management)
- Product/service management
- Promotion
- Pricing
- Financing
- Marketing information management (MIM)
- Market planning

Process/Skill Questions:

- How are the marketing functions interdependent?
- How does each marketing function relate to the sports and entertainment industries?
- How do the marketing functions support the marketing concept?
- How can research and statistical analysis measure the success of a sports and entertainment activity?
- Why are different selling techniques required for different events?