Title: Translate technical language into commonly understood language.
Course: Sports and Entertainment Marketing (12163-I) > Section: Developing Customer Service Skills

Translating technical language includes

- understanding the meaning of specialized vocabulary
- analyzing the audience
- expressing technical terms and concepts in everyday language.

Process/Skill Questions:

- What is meant by the term jargon? How can jargon interfere with communication?
- What are some examples of jargon in sports and entertainment?
- Why is audience analysis important in communication?
- How could you best gauge a customer’s understanding of technical/industry terminology?