Title: Explain the concept of bundling products and/or services.
Course: Sports and Entertainment Marketing (12163-I) > Section: Describing the Sales Process

Explanation should include the definition of bundling as combining multiple products to be sold as one package and the concept that there are more venue opportunities through bundling beyond the primary product or service (e.g., licensing, food and beverage).

Process/Skill Questions:

- What are some advantages and disadvantages of bundling products?
- How do consumers benefit from bundling?
- How do sports and entertainment businesses benefit from bundling?