Title: Identify methods for attracting customers and establishing and maintaining customer relationships.
Course: Sports and Entertainment Marketing (12163-I) > Section: Using Digital Media

Identification should include the latest technology and tools used to maintain customer networks.

Process/Skill Questions:

- Which types of promotions are most frequently used to attract customers?
- What are some methods of attracting customers through social media?
- What is relationship marketing and how is it important?
- What impact does customer ability to write reviews have on the sports and entertainment industries?
- What are some steps that a team can take to build a loyal fan base or improve fan loyalty?