Title: Describe the elements of a sports and entertainment sales promotion campaign.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring Sales Promotion

Description should include

- product or service
- target market
- branding
- advertising strategies.

Process/Skill Questions:

- What is the importance of each element in a sports and entertainment sales promotion campaign?
- Based on the product or service being promoted, how is the target market determined?
- What sales promotion and advertising strategies are commonly used in sports and entertainment promotional campaigns? What are the strengths and weaknesses of each?
- How can organizations tailor their sales promotions to satisfy various target markets?