Title: Describe the components and exchanges in an event triangle.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring Sponsorship and Endorsements

Description should include

- event triangle
- key players
- exchanges that occur (e.g., sponsors to money, money to the event, event to entertainment, entertainment to fans, fans to money, money to sponsors).

Process/Skill Questions:

- What is the event triangle?
- Who are the key players in the event triangle?
- What exchanges occur between key players in the event triangle?
- How can a disruption in service affect the event triangle?