Title: Create a primary or secondary research survey.
Course: Sports and Entertainment Marketing (12163-I) > Section: Describing Product Development

Creating a survey should include

- defining survey goals
- determining the audience for the survey
- deciding on the appropriate length of the survey
- utilizing different types of questions (e.g., multiple choice, open-ended).

Process/Skill Questions:

- What are the elements of an effective survey?
- How is an effective survey structured?