Description should include

• audience characteristics
  • behavior
  • culture
  • age
  • socioeconomic factors
  • geographical factors
• market forces
  • opportunities
  • competition
  • market saturation
• strengths, weaknesses, opportunities, and threats (SWOT) analysis.

Process/Skill Questions:

• Why is it important to define the target audience of a game?
• How does the audience affect the design and production of a game?
• How do trends in gaming markets influence design choices?
• How do target audience and market research work together in designing a game?
• Why is performing a SWOT analysis important in game development?