Title: Create marketing materials.
Course: Game Design and Development, Advanced (10205-II) > Section: Capturing the Market

Creation of marketing materials could include

- visuals (e.g., logo, graphics on packaging)
- game description and keywords
- websites or platform pages (e.g., Steam)
- videos (e.g., game trailer, commercial, paid YouTube review).

Process/Skill Questions:

- What marketing materials are necessary to advertise a game?
- What graphic elements add to or detract from a game’s presentation to its target audience?
- How does marketing material reflect a developer’s game?
- How should marketing materials be adapted for different audiences or platforms?