Title: Describe the audience.
Course: Game Design and Development, Advanced (10205-II) > Section: Planning the Production of a Game

Description should include

- audience characteristics
  - behavior
  - culture
  - age
  - socioeconomic factors
  - geographical factors
- market forces
  - opportunities
  - competition
  - market saturation
- strengths, weaknesses, opportunities, and threats (SWOT) analysis.

Process/Skill Questions:

- Why is it important to define the target audience of a game?
- How does the audience affect the design and production of a game?
- How do trends in gaming markets influence design choices?
- How do target audience and market research work together in designing a game?
- Why is performing a SWOT analysis important in game development?