Title: Evaluate the influence of marketing on the success of a game.
Course: Game Design and Development, Advanced (10205-II) > Section: Capturing the Market

Evaluation may include

- historical case studies
- comparison of successful vs. unsuccessful marketing
- importance of brand and reputation to marketing success/sales.

Process/Skill Questions:

- What lessons can be learned by examining traditional and emerging marketing strategies?
- What strategies are most successful for marketing to various demographics?
- How can brand recognition increase sales?