Title: Write a commercial storyboard and script.
Course: Video and Media Technology (11055) > Section: Preproduction: Writing for Video Media

Writing should follow the commercial storyboard and script format, including

- adhering to industry-accepted guidelines for effectiveness
- persuading or promoting a product or service
- submitting a detailed storyboard, including a shot list and materials list.

Process/Skill Questions:

- How is a commercial funded?
- Why are advertisements important to broadcast companies?
- What rights do broadcast companies have to deny or restrict advertiser’s airtime?
- How does the writer determine the most effective concept for a commercial?