Title: Create a production proposal (i.e., treatment).
Course: Video and Media Technology (11055) > Section: Preproduction: Planning the Production

A production proposal should summarize the production process prior to filming and include

- conceptualization
- analysis of the target audience, media outlet, and likely screen (i.e., output/display) size
- talent and their roles
- the estimated scope of the project
- materials needed for completion.

For funding purposes and programming/release schedules, the production proposal should include

- identification of the target market or audience
- usage
- impact implications.

Process/Skill Questions:

- What is the purpose of a treatment?
- What are the components of a production proposal?
- What makes an effective production proposal?