Title: Write/edit a commercial.
Course: Radio Communications I (11051-I) > Section: Practicing Communication Skills

Writing/editing should include

- product distinctiveness
- interplay between emotion and logic
- concise language
- simplicity
- sound elements
- authenticity
- opening (attention-grabber)
- furthering orientation.

Process/Skill Questions:

- What are five characteristics that make an effective commercial?
- What is an example of effective interplay between emotion and logic?
- How do you show the distinctiveness of a product?