Title: Explain how to budget a promotional campaign.
Course: Radio Communications I (11051-I) > Section: Operating in Promotions

Explanation should include

- set a goal
- spending categories
- expenses
- set-up cost
- cost to continue.

Process/Skill Questions:

- Why is it important to set a goal at the beginning of a promotional campaign?
- How do you determine the spending categories for a promotional campaign?