Explanation should include the concept that marketing research is the collection of information about

Marketing research can be descriptive, exploratory, or causal, and can be conducted through surveys, general research, statistical research, and industry research to gather primary and secondary data. Market research is used in planning a business and in the ongoing improvement of a marketing plan.

The lean startup methodology suggests that research is augmented by talking to customers and iterating based on feedback.

Process/Skill Questions: