Title: Describe product positioning strategies.
Course: Entrepreneurship, Advanced (12053-II) > Section: Marketing a Business

Description should include methods of setting a product apart from the competition. Products may be positioned according to

- price and quality
- features and benefits
- relation to competition
- relation to other products in a line.

Process/Skill Questions:

- What makes a product a leader in the marketplace?
- What are the consequences of a company's failure to evaluate its competition?
- How might a product be positioned against a competitor’s similar product?
- What factors influence a product's positioning?
- What circumstances would necessitate a change in positioning?
- How does market research play a role in product positioning?
- How is company image related to positioning?
- How can positioning establish prestige? How can it establish brand loyalty?
- How can a small business use segmentation and positioning?
- What are the consequences of a company’s failure to evaluate its competition?
- How can a SWOT (strengths, weaknesses, opportunities, and threats) analysis help a business identify its competitive position?
- How does competitive positioning differ between services and products?