Use should include secondary data (i.e., industry analysis) related to all background data and future trends of a specified industry.
Process/Skill Questions:
- What are some resources an entrepreneur can use to study an industry?
- Why is it vital to the survival of a new business to have a thorough understanding of the industry?
- How should data from an industry analysis be used?
- Why is trend research important?
- Why is it important to know the audience when preparing a market research report?
- What mathematical skills are important in analyzing market research?