Title: Develop a marketing plan.
Course: Entrepreneurship, Advanced (12053-II) > Section: Marketing a Business

Developing a marketing plan (i.e., a clear, written description of marketing strategies for a specific period of time) should include the following steps:

1. Identify marketing objectives.
2. Describe the target market.
3. Develop branding/logo/naming strategies.
4. Develop customer relations/service strategies.
5. Determine advertising and sales promotion strategies.
6. Determine web-presence, social media, and mobile strategies.
7. Determine public relations strategies.

Process/Skill Questions:

- What resources are needed to develop a marketing plan?
- How is the target market determined?
- What are some web-presence strategies?
- How often should a marketing plan be updated?
- How can the effectiveness of a marketing plan be monitored?
- What type of research should be included in a marketing plan?
- How should a marketing plan be implemented?
- What are the consequences of not having a marketing plan?
- Why is the marketing budget part of a marketing plan?
- Why is the marketing strategy an important part of a marketing plan?
- What will be used to measure the success of a marketing plan?