Title: (Optional) Distinguish between consumer and capital goods and services.
Course: Marketing Exploration (12160-18) > Section: Understanding Economics in Organizations

Distinction should include the following concepts:

- Consumer goods and services are sold to the public to satisfy individual needs and wants.
- Capital or industrial goods are products that are used to produce other goods and services.

Process/Skill Questions:

- What are examples of consumer goods in the local marketplace?
- What are the subcategories of consumer goods? Capital goods?
- What are examples of capital goods in the local marketplace? How are they used to produce consumer goods and services?