Title: Explain the marketing concept.
Course: Marketing Exploration (12160-18) > Section: Learning about Marketing

Explanation should emphasize the basic concept that businesses must satisfy customers’ needs and wants to make a profit.

Process/Skill Questions:

- How does using the marketing concept benefit business? Customers?
- What is the basic question that a business must ask to incorporate the marketing concept? Why is it essential to business success?
- How do the marketing functions support the marketing concept?