Title: Identify elements of effective communication.
Course: Marketing Exploration (12160-18) > Section: Communicating in the Workplace

Identification should include the concept that effective communication is the exchange of ideas, feelings, and information, using the following elements:

- Sender/receiver
- Message
- Channels (i.e., media)
- Feedback
- Blocks (e.g., barriers, noise)
- Setting

Process/Skill Questions:

- What are examples of communication blocks? How do communication blocks affect sales?
- How can feedback be used to improve communication?
- How might the setting where an exchange takes place affect communication?
- How is listening important in the communication process?
- How does one evaluate the effectiveness of communication?
- What actions should be taken to correct miscommunication?