Title: Explain the concept of customer service.
Course: Marketing Exploration (12160-18) > Section: Preparing for a Routine Sales Transaction

Explanation should include the following concepts:

- The goals of a sales transaction are to satisfy the customer’s needs and wants and to close the sale.
- The goals of customer service are to
  - anticipate a customer’s needs before being asked
  - listen to the customer completely
  - respond to the customer’s questions
  - provide a solution that best satisfies the customer’s needs
  - offer follow-up after the sale.

Process/Skill Questions:

- How does customer service complement the sales transaction?
- How can a salesperson offer customer service?
- Why is it important for a sales department and customer service department to work together as a team?
- How is customer service in business-to-business sales different from customer service in personal selling?
- What tools/activities should a business implement to gain repeat customer sales and grow their customer base?
- How can a business best express their commitment to customer service?