Title: Use technology to perform marketing tasks.
Course: Marketing Exploration (12160-18) > Section: Learning about Marketing

Use should include technology and cloud-based and traditional software tools such as the following:

- Presentation software
- Spreadsheet software
- Database software
- Word processing software
- Simulations
- Graphics and design programs
- Desktop publishing software
- Web publishing software
- Bundled and independent software
- Photo and video editing tools
- Social media
- Other online tools.

Process/Skill Questions:

- How has computer technology increased productivity?
- How could a database program help a business gather large quantities of data?
- What are examples of general computer applications used in marketing? What are examples of specialized computer applications?
- When might a business find presentation software helpful?