Title: Explain the concept of mass marketing.
Course: Marketing Exploration (12160-18) > Section: Exploring Promotional Activities in Marketing

Explanation should include the following concepts:

- Mass marketing is used for products with universal appeal and few features to differentiate them from competitors.
- Mass marketing is the method by which a single marketing strategy is used to reach all customers.

Process/Skill Questions:

- What features and benefits of a product would give it mass market appeal?
- What are products that use mass marketing?
- What are the advantages and disadvantages of using mass marketing?
- Why is mass marketing not commonly used in today’s age?
- What are the most beneficial strategies to implement mass marketing?