Title: Explain marketing as a public service.
Course: Marketing Exploration (12160-18) > Section: Learning about Marketing

Explanation should include ways that marketing is a service to the public, such as the following:

- Creates competition and competitive prices
- Increases application of technology
- Creates new and/or improved products
- Adds value and utility (form, place, time, possession, and information)

Process/Skill Questions:

- How do the economic benefits of marketing affect the individual consumer? Businesses?
- How does marketing affect the community?
- How are prices lowered as a result of marketing?
- How does marketing play a role in competition?