Title: Identify marketing functions and their importance.
Course: Marketing Exploration (12160-18) > Section: Learning about Marketing

Identification should include

- distribution (channel management)
- marketing information management
- market planning
- pricing
- selling
- promotion
- product/service management.

Process/Skill Questions:

- How are the marketing functions interrelated?
- What is the relationship between marketing functions and business operations and practices?
- How do businesses tailor the use of marketing functions to their target customers?
- What might happen if a company neglected one of the marketing functions?