Identification should include
- branding
- goals
- segmentation
- targeting
- benchmarking
- product development, pricing, place distribution, promotion
- partnerships and sponsorships.
Teacher Resource: Virginia FFA Association – Marketing Plan Career Development Event
Process/Skill Questions:
- What are the sings of successful branding?
- What are the steps involved in benchmarking, and why are they important?
- Why are partnerships important within the industry?