Evaluation could include advertising found in
- magazines
- television
- radio
- digital and social media
- movies
- flyers
- brochures
- clothing.
Evaluation could include techniques such as
- testimonial
- endorsement
- word of mouth
- emotional
- sex appeal
- bandwagon.
Process/Skill Questions:
Thinking
- How do ads persuade people to make purchases?
- What are the effects of advertising on our economy?
Communication
- What are some different types of advertising? What makes them successful?
- What are some resources for product information?
- Why do you remember advertising slogans?
Leadership
- What influences the layout of a store?
- How does advertising target different audiences for a product or service?
Management
- What are the consequences of believing everything you see, read, or hear with regard to advertising?
- What questions can you ask yourself before purchasing?