Title: Evaluate forms and techniques of advertising.
Course: Family and Consumer Sciences Exploratory II (19904-18) > Section: Using Consumer and Family Resources

Evaluation could include advertising found in

- magazines
- television
- radio
- digital and social media
- movies
- flyers
- brochures
- clothing.

Evaluation could include techniques such as

- testimonial
- endorsement
- word of mouth
- emotional
- sex appeal
- bandwagon.

Process/Skill Questions:

Thinking

- How do ads persuade people to make purchases?
- What are the effects of advertising on our economy?

Communication

- What are some different types of advertising? What makes them successful?
- What are some resources for product information?
- Why do you remember advertising slogans?

Leadership

- What influences the layout of a store?
- How does advertising target different audiences for a product or service?

Management

- What are the consequences of believing everything you see, read, or hear with regard to advertising?
- What questions can you ask yourself before purchasing?