Development should include
- conducting market research
- promoting product innovation
- providing a distribution strategy within the specific market
- determining the price
- aligning with company and consumer values
- promoting
- reviews
- referrals
- recommendations
- prioritizing improvement.
Process/Skill Questions:
- Why is it important to conduct market research prior to the launch of a new product?
- How does price play a role in the acceptance of a new product?
- Why is it important to look to others within the food industry to gather insights on what makes a food product launch successful?
- Why are consumer trends important?