Identification should include
- employment as a personal chef
- catering
- specialized food products (e.g., wedding cakes, cheesecakes, edible baskets)
- convenience dinners
- home meal replacements
- food writing.
Process/Skill Questions:
Thinking
- What is meant by the term specialized market or niche market?
- How can niche markets present entrepreneurial opportunities?
Communication
- How can a food service establishment communicate its services to specialized markets locally?
- What communication skills are needed to identify niche markets and market food services to them?
Leadership
- How can food service employees help the establishment owner discover niche markets to increase market share?
- Why should leaders be up-to-date regarding the availability and nature of specialized markets?
Management
- What resources are available to learn about specialized markets in an area?
- How can management encourage employee creativity to enhance fulfillment of the needs of specialized markets?