Title: (Optional) Conduct market research.
Course: Agricultural Business Operations II (18201-36) > Section: Marketing Agricultural Products or Services

Conducting market research should include

- listing available markets
- determining market prices and profit potential
- determining reliability and future growth potential

- determining market demographics.

Process/Skill Questions:

- What is market research, and how is it used?
- What are the steps in market research?
- What types of data are used for market research?
- What is the difference between primary and secondary data, and why are both needed in market research?