Title: Demonstrate a marketing promotion, using various media.
Course: Hospitality, Tourism, and Recreation II (16999-II) > Section: Reviewing Marketing and Sales

Demonstration should include

- identifying media providers and their functions
- identifying how media is currently used to market products
- pairing marketing strategies with providers.

Process/Skill Questions:

Thinking

- What resources are available for locating marketing strategies using social media?
- Why is product promotion important?

Communication

- What makes social media a good means of communication? What are the benefits and drawbacks to using social media?
- How can promotions be made to entice customers?

Leadership

- Why should target audience be considered when using social media?
- What types of promotions might be best suited for using social media as a marketing tool?

Management

- How does management analyze whether social media might be effective for its sales promotion?
- How often should management launch a new promotion through social media if they are in the habit of offering promotions?