Demonstration should include
- identifying media providers and their functions
- identifying how media is currently used to market products
- pairing marketing strategies with providers.
Process/Skill Questions:
Thinking
- What resources are available for locating marketing strategies using social media?
- Why is product promotion important?
Communication
- What makes social media a good means of communication? What are the benefits and drawbacks to using social media?
- How can promotions be made to entice customers?
Leadership
- Why should target audience be considered when using social media?
- What types of promotions might be best suited for using social media as a marketing tool?
Management
- How does management analyze whether social media might be effective for its sales promotion?
- How often should management launch a new promotion through social media if they are in the habit of offering promotions?