Title: Examine aspects of fashion marketing and merchandising.
Course: Fashion Careers I (19201-I) > Section: Exploring the Marketing of Fashion

Examination of fashion marketing and merchandising may include such factors as local, state, national, and global economic, environmental, political, and social issues.

Process/Skill Questions

Thinking

- What controls do merchandising professionals have on their industry?
- Where are the global fashion capitals?

Communication

- What communication skills are important for successful merchandising?
- How has technology influenced the merchandising of textile products?

Leadership

- What leadership skills are necessary for successful merchandising?
- What ethical decisions may be associated with merchandising apparel and textile products? What considerations are involved in making these decisions? Who should make these decisions?

Management

- What is the role of planning in textile merchandising?
- How do clothes get from the manufacturer to the customer?