Development should include
- identifying the audience
- identifying pathways of distribution (e.g., streaming services, social media platforms)
- using multiple strategies
- promotional imagery (e.g., album cover, thumbnail, cover images)
- video (e.g., lyric, promotional)
- metadata (i.e., descriptive information about the product)
- creating a budget for promotion.
Process/Skill Questions:
- What are three primary independent music distribution platforms?
- What is considered a target market?