Explain why personal data is valuable to both an individual and to organizations (e.g., governments, businesses) that collect it, analyze it, and make decisions based on it.

Explanation should include

defining big data and data mining
describing the role of artificial intelligence (AI) in data mining
identifying where and how big data are stored and by whom
identifying how big data are used
explaining useful data that identifies and tracks individuals
predicting how organizations customize communication with their target market based on an individual’s digital footprint.