Title: Identify a marketing strategy for a B2B.
Course: Marketing Management (12166) > Section: Examining Business-to-Business (B2B) Markets

Identification should include

- trade shows
- advertising in trade publications
- incentives
- corporate relationships
- networking relationships
- business-to-government (B2G)
- digital marketing.

Process/Skill Questions:

- How is a B2B marketing strategy different from a consumer marketing strategy?
- What strategies would work best for the industries identified?
- What steps do businesses have to go through to sell to the government?
- What type of incentives are used in B2B?