Title: Explain the nature and importance of international marketing.
Course: Marketing Management (12166) > Section: Marketing Products and Services Internationally

Explanation should include

- the definition of international marketing.
- how the advent of faster communication, transportation, and financial flows have made international marketing feasible.
- how non-U.S. firms have expanded into U.S. markets and claimed large market shares in some industries.
- how U.S. firms have expanded similarly into international markets, giving rise to an interdependent global market and economy.
- the effect of interdependence on the availability of goods.

Process/Skill Questions:

- How can being a part of the international economy help the overall U.S. economy?
- How has the nature, growth, and importance of international trade and investment evolved over the past 50 years?
- What are some common theories of international trade?
- How has outsourcing affected employment in the United States and in other countries?
- What are the pros and cons of the rise to an interdependent global economy?