Title: Examine the elements of a marketing plan for products and services.
Course: Marketing Management (12166) > Section: Developing the Marketing Strategy

Examination should include the following aspects of a marketing plan:

- Identifying the target market for the product or service
- Segmenting the target market for the product or service
- Positioning the product or service
- Relating the product or service to the company’s vision and mission statement
- Making marketing mix decisions

Process/Skill Questions:

- How does the product mix affect the marketing plan?
- How does a marketing plan for a product compare to a marketing plan for a service?
- Why is it important to relate the marketing plan to the company’s vision and mission statements?
- How will a company benefit from writing a marketing plan?
- What is the importance of identifying a well-defined target market in the marketing plan?