Title: Explain the importance of continuing personal and professional development.
Course: Marketing Management (12166) > Section: Developing a Career

Explanation should include

- a description of professional development options (e.g., workshops, courses, conferences, Web-based tutorials) and a
- a commentary on the benefits of continuing professional development to the employee and the employer
- an explanation of the role of professional/trade organizations in career development.

Process/Skill Questions:

- How can membership in a service organization help promote career growth?
- How can an employee benefit from participating in professional development?
- How can an employee’s participation in professional development benefit the company at large?