Title: Syllabus
Course: Marketing Management (12166)

Copyright: 2021

Virginia Assignment Code: 8132

Suggested Grade Level: 11, 12

Duration: 36 weeks

Prerequisites: None

Course Description:

This course is designed for high school students who plan to attend college with a concentration in marketing, business, or management and/or who have plans to manage or own a business. Students will be exposed to all aspects of marketing and management, including branding, digital marketing, promotion, communication, and career opportunities in marketing. This course will prepare students for industry certifications (including the College Level Examination Program [CLEP] examination, which may lead to them earning college credit at many accredited colleges and universities across the country).