Title: Explain the concept of positioning.
Course: Marketing Management (12166) > Section: Exploring Concepts of Branding

Explanation should include a definition of positioning and an examination of examples illustrating the role and importance of positioning.

Process/Skill Questions:

- How is positioning reflected in marketing mix decisions?
- What is the purpose of developing a position?
- How is company image related to positioning?
- Why is positioning important to protect a company’s brand?
- What is the relationship between differentiation and positioning?
- What are examples of successful brand positioning strategies?
- What is attitude branding? Give examples.
- What factors affect a company’s positioning strategy?