Title: Compare marketing products and/or services on the Internet with marketing in a brick-and-mortar business.
Course: Marketing Management (12166) > Section: Marketing Applications in Digital Marketing

Comparison should include how marketing on the Internet and in a brick-and-mortar business work together and how they differ. Comparison should apply the basic marketing process to an Internet marketing business (including a variety of Internet business types, such as websites, email) and to a traditional brick-and-mortar business, examining the differences and relationships between the two in terms of

- the four P’s and utility and the role they play
- marketing to a business or an individual
- the positives and negatives of each marketing process.

Process/Skill Questions:

- What management functions necessary for a brick-and-mortar business may be unnecessary for an Internet business, and vice versa?
- How do product-service mix concerns of a brick-and-mortar business compare with those of an Internet business?
- What are the advantages and limitations of promotion on the Internet vs. promotion in a brick-and-mortar business?
- How do brick-and-mortar stores compete with online shopping companies like Amazon?
- How can the customer experience be an advantage over internet marketing?