Title: Determine pricing objectives and strategies.
Course: Marketing Management (12166) > Section: Pricing Products and Services

Determination should include the concepts of

- market penetration pricing
- price skimming
- competitive edge
- profit.

Process/Skill Questions:

- What is an advantage of using penetration pricing?
- When is price skimming most effective?
- How does market-penetration pricing affect profit? How does price skimming affect profit?
- How do the pricing strategies affect overall company and brand image?
- What are the consequences of using each pricing strategy in relation to customer perceptions?