Title: Explain the marketing concept.
Course: Marketing Management (12166) > Section: Providing an Overview of Marketing

Explanation should emphasize the basic concept that a business must satisfy customers’ needs and wants in order to make a profit.

Process/Skill Questions:

- What are the benefits to customers when businesses use the marketing concept?
- What are the benefits to businesses when they use the marketing concept?
- Why is unique value proposition (UVP) important in marketing?
- What are the similarities and differences between a business that uses the marketing concept and one that does not?