Title: Make operating decisions, using a budget.
Course: Marketing Management (12166) > Section: Budgeting Marketing Efforts

Making operating decisions should involve interpreting budget elements to determine the best action(s) to take in sample business situations.

Process/Skill Questions:

- How does staff time factor into marketing budget decisions?
- What would be the effect of selective operating costs on the marketing mix?
- How is the break-even point for a specific marketing program determined?
- How does the break-even point for a specific marketing program affect product and/or service mix decisions?