Title: Explain the importance of alliances and networking with other organizations.
Course: Marketing Management (12166) > Section: Managing Communication in Marketing

Explanation should include benefits derived from working with trade associations and other organizations to achieve business goals (e.g., community service projects, joint retail ventures, cooperative lobbying in tax or zoning situations).

Process/Skill Questions:

- Why is networking with other organizations important?
- How can networking help an organization overcome marketing myopia?
- How might organizations collaborate?
- How do companies use the Internet to network?
- What are examples of trade organizations in marketing?
- How might networking improve a company image?
- How does a business choose alliances?