Title: Explain the critical importance of customer service and its relationship to internal and external marketing.
Course: Marketing Management (12166) > Section: Developing the Marketing Strategy

Explanation should include

- the meaning of the term customer service
- a summary of the customer life cycle
- the relation of customer service to internal marketing and the marketing concept.

Process/Skill Questions:

- How is customer satisfaction reflected in pricing and distribution decisions?
- Why is customer service such a critical part of marketing plan?
- How is customer satisfaction reflected in product and/or service mix decisions?
- What is the relationship between customer satisfaction and corporate profitability?