Title: Trace the channels of distribution for a selected product and service.
Course: Marketing Management (12166) > Section: Managing Distribution and Inventory

Tracing should include identification of

- the stages that make up the path from the producer to the consumer–a path that can vary depending on the final user
- all intermediaries that could be involved
- the type of physical distribution method that should be used.

Process/Skill Questions:

- What is the function of intermediaries?
- What are the commonly used distribution channels for consumer products and for industrial products?
- Why would it make sense to create a distribution plan?
- Why is the distribution plan like a blueprint?
- How does the choice of channel affect price, promotion, and stock handling?