Title: Analyze the role of communication within an organization.
Course: Marketing Management (12166) > Section: Managing Communication in Marketing

Analysis should include

- both internal and external communication
- an explanation of formal and informal communication and the roles of each within an organization
- the importance of active listening
- the importance of asking questions
- the importance of effective communication for managers in relation to organizational goals and employee productivity.

Process/Skill Questions:

- When should an employee use formal methods of communication? When should an employee use informal methods of communication?
- How does the communication style of a company correspond to the company culture?
- What are methods of workplace communication ? What information is usually conveyed by each?
- How can an employee improve the effectiveness of his or her communication skills?
- How does effective communication enhance an employee’s chance of success and advancement?
- What is an open-ended question, and when are these used?
- What is active listening? How can an employee demonstrate active listening?
- How has technology affected communication within an organization?