Title: Analyze the importance of using marketing research in marketing decision making.
Course: Marketing Management (12166) > Section: Exploring Marketing Research and Segmentation

Analysis should include an explanation of the benefits of marketing research and ways that results are used to aid in

- planning and meeting business objectives
- increasing sales and profits
- planning for future operations.

Process/Skill Questions:

- What are the benefits of marketing research?
- What types of marketing management decisions are heavily dependent on marketing research data?
- Why is research necessary to make valid marketing decisions?
- When should marketing research be used in the product planning process?
- What information from marketing research is helpful in planning for marketing mix?