Title: Identify the major types of promotion and the benefits of each.
Course: Make It Your Business (12151-9) > Section: Preparing a Marketing Strategy

Identification should include

- personal selling
- advertising
- direct mail
- sales promotion
- public relations
- publicity
- social media/online/digital integration
- sponsorships.

Process/Skill Questions:

- Why is it important to use a mix of promotional types?
- What is one benefit and one drawback to each of the main methods of promotion?
- How can marketers create a good match and relationship with potential sponsors?
- How has technology changed how brands promote?
- What are current trends in promotion?