Identification should include

• defining promotional mix
• listing the five elements
  • advertising
  • public relations
  • sales promotion
  • personal selling
  • direct marketing.

Identification should include illustrations of the role each element plays in the travel and tourism industry.

Teacher Resource:

What Are the 5 Elements of the Promotional Mix? Zorgle

Process/Skill Questions:

• What are the elements of the promotional mix? Why is each important in the travel and tourism field?
• What are examples of communication methods used in the promotional mix?
• What factors increase the cost of promotion?
• How might a travel and tourism company reduce promotional costs without losing business?
• What is the difference between promotional (i.e., product) advertising vs. institutional advertising?
• What are affinity programs? How do they benefit businesses and consumers?
• What is the relationship between promotion and marketing?
• What methods work best to inform, persuade, and remind consumers of special promotions?