Explanation should include a definition of market research, types of market research, and also include the purpose of the following data collection methods:

• Primary v. Secondary
• Qualitative vs. Quantitative
• Sales forecasting
• Test marketing
• Competition analysis
• Technology trends

Teacher Resource:

Market Research vs. Market Analysis: Understanding the Difference, Quid

Process/Skill Questions:

• What value does market research bring to the travel and tourism industry?
• What are the steps in the market research process?
• Which steps of the market research process are most expensive to perform, and which are most cost effective?
• How have online tools improved the market research process?
• How does market research affect travel and tourism employees and customers?