Development should address the question of who, what, where, when, and why in relation to a market research project.

Development may be conducted for a business venture such as a farm-to-table restaurant, a family restaurant, or a 24-hour gym.

Process/Skill Questions:

• What methodology should be used when researching a travel and tourism venture?
• Why is it important to research prior to beginning a travel and tourism venture?
• What are the benefits of identifying the target market?
• Why is it important to know the who, what, where, when, and why when gathering data for a marketing research project?