Description should include positive and negative consequences incurred from using various platforms, such as

• social media
• online videos
• portfolios/work samples
• certifications
• volunteer positions
• leadership positions
• elevator speech
• mock networking.

Process/Skill Questions:

• How can you help ensure your online personal identity, your brand, portrays you in only professional and positive ways?
• Why is it important to carefully choose your online friends?
• What steps can you take to remove potentially negative information pertaining to your online personal brand?
• How do employers use social media in the hiring and promotion process?
• What are the main differences among popular social media websites? How might these differences affect privacy?