Creation should include the traditional components that address initial efforts (e.g., market research and analysis), implementation (e.g., marketing strategies), and evaluation (e.g., action plans).
Teacher Resource:
Hospitality and Tourism Operations Research, DECA Inc. Competitive Events
Process/Skill Questions:
- Why is a marketing plan important to a business?
- What are the parts of a marketing plan?
- What resources are needed to develop a marketing plan?
- What is the importance of communicating a marketing plan to the employees?
- How can the effectiveness of a marketing plan be assessed?
- How can market research provide information to improve a marketing plan?