Application should include point-of-purchase (POP) technology, devices, apps, robo-calling, ATMs, computerized kiosks, and other technologies that enhance travel and tourism operations in the areas of
- customer service
- online marketing
- collecting demographic and psychographic information
- retrieval and dissemination of information
- research (e.g., target market research, tour planning, pricing)
- promotions targeted specifically to customer needs
- analytics and performance reporting
- artificial intelligence (AI).
Process/Skill Questions:
- What is the effect of consumers’ use of apps and social media on various segments of the travel and tourism industry?
- How can the Internet cut market research costs?
- How can kiosks facilitate the check-in process at hotels and airports?
- What is the importance of travel-related links on a business’ website?
- How can technology help track demographics and psychographics?
- How can technology help businesses target promotions based on the specific needs of individual customers?